Nutrition Business Basics: How To Choose A Domain Name That Attracts The Right Clients

Whether you currently have a nutrition based website and are thinking of starting another website or maybe you want to take your exsisting offline business online, there is one thing that has to be done and that is to register a domain name. There are certain things you should think about before pickingnyour domain name. You want to make sure that it really serves your purpose.nnnHere are three simple tips to help make the best out of registering your domain namennn1.Choose A Name That Describes Your WebsitennnYour domain name should be as descriptive as possible and let your visitors know what your website is all about. In other words, give away as much information in your domain name nas possible, leaving no room for your visitors to guess what your website is selling.nnFor example, if your name happens to be Lisa and you run a weightloss consultation business you could use a name like, www.weightlossbylisa.com. nnAlso, try to keep your domain name within a range of 13-15 characters, as shorter domain names tend to stick in people’s memory. It also makes it easier for your customers to type out your web address in their browser without too much confusion or frustration.nnn2.Select A Keyword-Rich Domain NamennnIt’s becoming increasingly important for online health related business owners to have their websites indexed and ranked well in search engines like Google.com, MSN.com and Yahoo.com. It helps this cause tremendously if you have a keyword-rich domain name. The reason for this is simple: Your potential customers search using specific keyword phrases to find what they’re looking for. If you’d done the research and used these customer-specific keyword phrases in your domain name, nand have marketed your online business effectively, more than likely your website will be listed on the very first page of the search engines, outranking your competitors because you had nexercised due diligence where keyword-rich domain names were concerned. nOf course, there are other SEO tactics to implement for better rankings, but getting a keyword-rich domain name is just one of the first steps towards ensuring your website will be search engine friendly.nnnn3.Does A Domain Name Have To End With .com?nnnIn a word, “No.” You could very well use .net, .biz, .org or .info as an extension and no one would complain, except that you’ll likely regret that decision in the long run. Why? nBecause websites ending with any other extension besides a .com usually requires extra marketing efforts to establish credibility. Unless you’re intentionally targeting to brand your business as, let’s say, a nonprofit organization, in which case the .org extension is highly recommended, then sticking to the ninstantly recognizable .com extension is the best way to go. n nSo, don’t rush into purchasing a domain name without first taking the time to research specific keyword phrases that would be a perfect match for your nutrition consulting services. nnIt requires some effort, but acquiring the keyword phrases that are used by web surfers and incorporating them into your domain name will pay off.