Article

How to Create an Effective Problem!

Written by Puneet Bhatnagar

Topic: CreativityPublished October 12, 2009
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There are already so many problems in the world. Why create another problem? rnWhy not put our energies in finding out solutions you would ask me? And my answer would be: An answer can be only as good as your question. If you describe your problem well and keep it focused, rnit can trigger solutions, quick and fast. rnNot only so, your solutions will be relevant and fresh. How do we do that? Here are some tips: EVERY PROLEM IS A FRESH PROBLEM: When a situation is presented to us, we spontaneously relate it to some other problem that we solved earlier. We label it: I know this problem; it’s like rnwhat we had in the manufacturing department last month. We can borrow the experience later on. rnBut resist this temptation at the problem defining stage. Old questions will only lead to old answers. There could be many new angles rnin the situation facing us and we will lose opportunities to create fresh solutions. rnASK DIFFERENTLY: Even if you ask for a 'different kind of chair,' what you will get is a chair! But if you ask for 'something to sit on comfortably,' you will get something new. rnIt may not be a chair. It may be a bean bag! rnASSUME DIFFERENT POINTS OF VIEWS: Avoid pin pointing a problem without looking to it from different perspectives. Take a situation where salesmen are not filling reporting forms. The management could see it as a discipline problem, while from rnthe financial controller's point of view; the problem might be insufficient documentation. On the other hand, for the salesman, it is simply a question of rnwasting productive time. If we approach it as an indiscipline problem, solutions will comprise rnreprimanding the sales staff, punishing them and arresting their incentives. The same problem defined as in-effective reporting formats will be solved differently. A hundred brilliant ideas on indiscipline won't help. A few solutions to improve rnthe reporting system might work wonders. rnSHORT TERM OR LONG TERM: Keep the time dimension in the problem statement. Are you looking for a short term, rnmidterm or a long term solution? What will happen tomorrow, day after, a few years hence? Will the problem be different? rnDEFINE BOUNDARIES: Include the expectations of time and budget in the desired solution. rnThat will make the solutions feasible and relevant. rnUSE THE RIGHT BRAIN: Yes, use the right brain to give the problem its final shape. Be imaginative. rnMake a story, a news item or pictorially represent the problem. rnIn a nutshell make problem so attractive that people want to solve it. Following these simple steps will make idea generation process rnmuch more exciting, relevant and result oriented!

Article author

About the Author

Puneet Bhatnagar is a Creativity and NLP Trainer from India.
He has a solid 18 years of experience as a creative professional in advertising and media.

He has campaigned for Unilever; Rupert Murdoch owned Star group,
Nokia and Indian Multinational Tata group.

Now he runs his own training company: The Creativity Mission.
http://www.thecreativitymission.com.

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