How to Keep the Sales You Worked Hard to Get

I filled a prescription at our local pharmacy three days ago. Today I came home to a message on the answering machine. Joe called from the South Orange Pharmacy. My first thought was there must be something wrong with our insurance card, but as I listened a smile came across my face. He called to thank me for choosing them for our pharmacy needs. Joe is the pharmacist and owner of the store. He left me his phone number in case I had any questions or other needs. No doubt about it… next time I have a prescription I need filled I will go back.

I was speaking to a new client of mine. She was talking about a conce
that she has when a client signs up to work with her, but they are not set to begin their work with her for several weeks. She’s always nervous that they will back out. How could she make sure they follow through on their agreement?

Stick strategies.

Sales are the lifeblood of any business. You work hard for every sale you make and there is nothing worse than making a sale and then having the client change their mind.

When you make a sale, you want to make it stick. Or in the case of my local pharmacist, make sure your customer comes back.

Stick strategies help reassure your customer that their decision to trust you, to spend time and money with you, was a good one. Stick strategies alleviate doubt, get them excited and even boost them up.

I use a stick strategy. When someone decides to work with me in one of my high-end programs I send a personal note along with a copy of my book.

A new client signed up with me. We set up our first appointment, which was over two weeks away. Of course I got her credit card information and sent her a client agreement. That afte
oon I wrote her a note and put it in a package with a copy of my book. Two days later I came home to the following message. “Thank you, thank you, thank you… oh my goodness… I got your package … it made my day & I’m so happy I decided to work with you this year.”

As consumers we’ve gotten used to being taken for granted and good service stands out.

Take a moment to distinguish yourself, and your service, by thanking your client and acknowledging the decision they made to invest in themselves through your products or service.

Your stick strategy doesn’t have to be complicated or expensive it just has to be genuine.

What can you do to thank your clients and show them how much you appreciate them?