How To Market Your Pet Sitting Business Online

Don’t underestimate the value of advertising your pet sitting business online. Advertising in directories, using pay-per-click and Squidoo and Hubpages can increase your website’s traffic and sales conversion rates. n
Advertising in Directories

Look for directories that cater to your business’ location and your target demographic. For example, if your business is located in Califo
ia and your target demographic is older women dog owners, consider submitting your business into directories that appeal to Califo
ia residents, dog owners and women. It’s even better if you find a directory devoted to dog-owning women in Califo
ia.

Some Tips:

• Don’t exchange a directory submission for a link on your pet sitting business website to the directory or another website. This may bring down your website’s search engine rank.

• Be prepared to pay for directory submission. While free directories exist and are capable of delivering results, many require payment.

• Stay away from directories that promise too much. Some directories may claim to boost the status of your website by using sneaky ways to make your pet sitting business website more visible. Your best results will come from real people who find your website on the directory and click on the website out of real interest.

• Directories that look like they spam their contents usually do. Protect your pet sitting business’ credibility and search engine rank by avoiding these types of directories.

Using PPC

Pay-per-click advertising, or sponsored links, can help you see sales conversions. PPC advertising pops up when potential customers enter keywords into search engines while looking for websites. While some of those keywords will yield links to indexed results, other results usually come up next to those results and be separated. These sponsored links can be cost-effective advertising for your pet sitting business because you’re only charged a few cents for every click on the link.

Investing in PPC advertising is easy. Simply register with PPC programs with popular search engines. Google offers two good ones called AdWords and AdSense. When choosing keywords to include in your PPC advertisements, make sure you do some research to ensure that they’re common words that are likely to be entered in search engines. Be sure to set daily spend limits and test and refine your PPC advertising to ensure that you don’t spend too much.

How to Use Squidoo and Hub Pages

Squidoo and Hubpages are great advertising tools if you know how to work them. These sites let you set up mini sites about specific topics and make the site set up very easy. They’re search-engine friendly and can result in more traffic, backlinks and publicity for your pet sitting business - and that’s just for starters. Register accounts with both these websites and establish yourself as an “expert” in the areas of pet care and pet sitting. Provide information to readers that they can’t get anywhere else. Give them insight into the business of pet sitting, issues that customers may have to deal with when looking for a pet sitter and leaving their animals in the care of someone else. Give links that lead back to your pet sitting business website and watch the new customer enquiries stream in!