How to Repurpose Your Content & Write Your Book

Leverage your time and your expertise. Writing a book can do a lot for you and your business. It’s probably something you’ve either thought about or have started, maybe you finished a rough draft, maybe not. Interestingly enough, 81% of people have stated they want to write a book, but only 1% actually write one.

Most people I talk to get overwhelmed with just the thought of what writing a book entails. I get it. It’s a lot of work, it takes time and they aren’t sure it’s worth all the effort. Depending on what you want to accomplish, it most certainly can be.

The top two reasons why someone hasn’t written a book are:
1. Don’t have the time to write it
2. It’s already been written about

So let’s start with #1.

You probably already have a successful business. You have clients, you have money, you work hard at building your business. But there comes a point where it’s time to make a move, extend your reach and build your reputation on a much bigger level and writing a book can certainly help you do that.

Writing a book takes time and effort. To actually think that you would have to make time in your day to start writing means you have to cut back on other things you already do. You would have to cut back on time working with your clients, sales and marketing, whatever you choose in order to make time to write book, or you add more hours to your already busy day.

It may not fly off the shelves when you finish it and books have never been what generate money in a business, not in any meaningful amounts, unless you are John Grisham or Stephen King. Maybe that’s part of the problem, people think that if they write a book, the money will come pouring in, or maybe they are worried it won’t. It may still do that, but chances that it’s coming from the book are not that likely.

Books can be part of your strategy to build your business. They can help you build your list but writing a book is primarily a way to build your reputation and credibility. Those two things are what lead to speaking engagements and more clients and, in turn, those lead to greater revenue. Make sense?

#2 – It’s already been written about.

There isn’t a whole lot that’s unique out there, in a way. What is unique is YOU! The way YOU say it, the way YOU do it. No one else says it or does it like you do. There are people who love the way YOU do it and say it. That’s what can make your book different from all the rest.

So here’s the problem: You want to build your reputation and your credibility, but you need to write a book. You need time to write a book, but with all of your commitments to your business, something’s got to give.

But it doesn’t have to be that difficult. More than likely, you spend a portion of your week writing content in one form or the other. Whether its articles, blogs, programs, copy for teleseminars, etc., you are already writing every day, or most days. Based on what you write, you are an expert at what you do. People are reading, commenting, following and working with you because they like what you have to say and the way you say it. You have satisfied customers that write testimonials for the work you do.

And if you were to start writing a book, you could use a lot of that content as a resource.

By repurposing the content you already have, you can get a lot further in starting and finishing your book, and a lot quicker and easier than you ever thought.

Take a look at all your content. Your book is in there. It’s just in pieces that need to be put together.