How to Speak in Order to Find New Clients

Want to build credibility and find your ideal clients? Speaking, either offline or online, will help you accomplish these goals.

Speaking in public or on teleseminars helps you: 1) get in front of potential clients; 2) showcases your knowledge and expertise and 3) let the listeners know how you can solve their problems and 4) you can answer questions potential clients have.

Get in front of potential clients

When you speak live, you have the opportunity to be in front of your potential ideal clients. You can speak to associations and groups by contacting the program chair. Ask if you can have a drawing. A $25 gift card is a great "ethical bribe" to get the audience members to put in their business cards in order to win. Another tip is to offer to send a free short report if the audience members write "Report" on their business card. This is a great way to follow-up with attendees that are interested in you and your services.

Speaking through teleseminars is a great way to get in front of potential clients. You can offer a free teleseminar on content that would interest your niche audience and invite your email list. You can also extend the invitation to your joint venture partners so they also send out an invite to their email lists.

Showcase your knowledge and expertise

The easiest way to offer content, either online or offline while speaking, is to create a class on Power Point slides. You can either show the slides or just use them to keep you on track during your talk.

A great way to build your credibility with audiences is to have a signature talk that answers the typical problems of your ideal client.

Show you can solve problems by answering questions

Some solopreneurers have teleseminars every month or even every week where they can jump on the phone and answer questions from their niche audience. This is a great way to showcase your expertise and problem-solving abilities. Plus you don't have to have an agenda or need to teach on the call.

I advise my clients to do both - have a short, topic-related informative talk and then take questions from the audience. You can even have your email list send in questions in advance if they cannot be on the teleseminar. This way you can see what typical questions your potential clients have and build the content around those topics.