How to Use Email to Automatically Follow-Up With Prospects, Build Relationships, and Make the Sale

Email marketing is one of the critical components in your attraction marketing efforts because this is a big part of how you build relationship with the people on your list in a leveraged way (i.e. via email messages rather than one on one phone conversation or face to face meetings). Remember, in pretty much any business (including and especially network marketing), we are really in the 'people' business. And also remember, people do business with those who they know, like and trust. You want the people on your list (those that opted in to your capture pages) to get to know you better, and start to like you and trust you through the valuable content you provide them. Email marketing is an essential piece of your overall relationship-building strategy. Okay, let's get right to it. First and foremost, in order for you to even share your valuable contents with your list, you need to get every email that you send opened by your prospects on the list... because if they don't open your email, you won't get your prospects to visit your website once they've read your message (which is what you want). HOW TO GET YOUR EMAIL OPENED UP INSTEAD OF GETTING DELETED It all starts with your SUBJECT LINE. The first thing your email has to do is grab your prospect's attention. This is often challenging to do because they're getting TONS of other emails at the same time. But, having said that... You should try to stay away from using hype, exclamation marks, and other stuff in your subject line that "screams" at your prospects. This will make you look like a "spammer." You never want to be... your emails WON'T get opened let alone read. Plus, a bunch of your prospects will be likely to opt out of your list. Now, it's important to note that you're not trying to actually sell any product, service, business opportunity, etc. in the subject line. Too much information in the subject line means the reader doesn't need to open the message. You want to entice people to open your email and to read the contents. Let's take a look at an example: Bad example: "{firstname}, Why you should never give away the secrets in your subject line." Better example: "{firstname}, How may times have you made this mistake in your subject line?" You see... in the above example, the bad example is giving away too much information in the subject line which will immediately be deleted by any prospects who see the subject as irrelevant... even if you have awesome tips and content within your email message. You always want to make people curious and want to know what's in the email as you can see in the better example above. Also, it usually helps if you personalize the subject line by inserting the prospects' first name as shown in the above examples. But do remember that it will be counter-effective if you use the name just for the sake of it and not making much sense. Couple of examples here to illustrate the above point: Bad example:"{firstname} - The real secrets of writing powerful emails" Better example: "Hey {firstname}, check out these 3 secrets for writing killer emails." The reason to use someone's name is to make it sound conversational. Remember... if your email doesn't get opened you have a ZERO percent chance of getting a response from your prospect no matter how great the inside of it may be! TALK TO THEM LIKE AN OLD FRIEND Before you sit down and start writing your own subject lines, do this. Go through your own in box and check out the emails you've gotten from personal friends. Then put together a subject line with that same kind of personal touch and friendly tone! This might seem pretty obvious, but it takes some practice to change your style from a business-like tone to a personal one. One last tip to share about subject lines... Asking a question in your subject line often gets your email opened. For example, "Do you make this mistake with ____________ ?" It makes the subject line pretty catchy that peaks curiosity and grabs attention. Email marketing is an art as well as science. Learning how to write effective emails is not like learning how to use a light switch; it's more like playing an instrument. Practice is just as important as knowledge.