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How Your Blog Statistics Can Help You Improve Your Traffic

Written by Carma Spence-Pothitt

Topic: Marketing StrategyPublished Recently added
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Did you know that your blog's analytics can tell you the best time and best topics to increase traffic to your site? It's true, for those statistic can help you write posts that people want to read and when they'll want to read them! The statistics you want to pay particular attention to include:
  • Which posts get more readers?
  • Which days of the week get more readers?
With the information you learn from tracking these two stats, you can optimize your blog more powerfully than by any other means. Here's how: What attracts most readers to your blog? Take a look at which posts get more readers. Do you see any trends in which kinds of post get more traffic than others? Are there topics that are hotter than others? Maybe it is the style in which you wrote those posts. Dig in and find out what it is about those posts that attracts more readers, then repeat often. Increase the popularity of popular posts with link clusters. According to ProBlogger.com, a link cluster "is a group of links that you can point at a post or page to improve its search engine ranking." When you know which posts are more popular, you can increase their search engine ranking and popularity by linking to them from other posts on your blog. Choose popular posts that use key words you're trying to rank high in and this technique could be golden for your blog's traffic. Maximize your highest readership day or days. Take a look at the traffic your blog gets throughout the week. If there is a day or two that get spikes in traffic, those are the days you should be publishing your best posts. This will increase the chances that your post will be shared, and therefore increase traffic even more. Watch for traffic spikes and capitalize on them. When you get a particularly high traffic period, follow it up with a series of high-quality posts that show off your expertise. This will encourage visitors to come back, stick around, comment and share your posts. For best results, act on your traffic spike within 48 hours. How do you track your blog stats? Google Analytics is a popular and free too. Also, if you have a WordPress blog, there are several plugins that can monitor stats for you as well.

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About the Author

Carma Spence-Pothitt has more than 20 years marketing communications experience and is an avid blogger. For more tips, tricks and advice like this, visit Women's Business Gallery at http://www.womens-business-gallery.com. If you would like help setting up a WordPress blog, visit WordPress ReVamp at http://www.wordpressrevamp.com.

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