Is Becoming an Amazon.com Bestseller Worth Anything?

Recently, I held a free teleseminar to teach authors how to become an Amazon.com bestseller. Not only have I achieved bestseller status on Amazon.com, I have helped several clients do the same. I was amazed at how many people registered for my free call. Between this one and another I hosted a few weeks ago, I had over 1,750 people who registered. I held the calls to educate authors and soon to be authors on what it takes to rise on the charts of Amazon. The information comes from my own success as an author and having coordinated numerous campaigns for clients. Every time I coordinated a campaign I received multiple inquiries from authors who wanted a similar outcome as the client I had just worked with. Although every campaign I have coordinated has been successful and my clients have reached #1 in various categories on Amazon, the reality is that for many authors my fees are prohibitive. Also, I feel for most authors I offering a better service for their particular needs by teaching them how to coordinate their own campaign. You see, many authors have no idea where to begin when it comes to marketing their book. I believe that almost anyone can become a best-selling author regardless of genre. It’s simply a matter of how much you want this and if you are willing to do what it takes. It takes vision, planning, time and effort. Rising on the Amazon charts is not a get rich quick deal, nor is it an end all be all. It’s a means to an end and a very strategic marketing process that creates amazing opportunities for you as an author, consultant, public speaker or entrepreneur. It’s not the bestseller status that’s going to bring you more business and more money; it’s what you do with the status that will make all of the difference. Here are a few outcomes you can achieve by becoming a visible author; something an Amazon campaign can do for you. Speakers As a speaker you can not only get paid for a speaking engagement, you can also sell your book(s) back of the room. I know many authors who have sold hundreds, thousands and tens of thousands of dollars worth of books at just one engagement. One colleague of mine sold $23,000 worth of books after a 35 minute presentation. If a company does not have a budget to pay a speaker you may be able to negotiate with a meeting planner that the company or organization purchase a book for every person in attendance. The money might come out of the educational budget rather than a training budget. After all, books are educational. With the economy forcing many companies to forego any type of training, you can host your own speaking engagement and require each person who attends to purchase a book. If pre-selling is not what you want to do you can make your books available for purchase at your event. Coaches and/or Coach As a bestselling author you are perceived as more of an expert. This is a great way to gain visibility and credibility during a time when there are countless other coaches and consultants vying for the same business you are. Imagine how much easier it would be to secure top notch business when you are viewed as a credible expert. A book (and a bestseller) can do this for you. That is, if you know how to position this status. Long-term vision To optimize rising on the charts of Amazon.com you need to look at this with a long term view. If you have a plan in place you can open up a world of opportunity like never before. It’s simply a matter of knowing what you want and taking action on this.