Is There A Niche Inside Your Business
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If you’re thinking about niching your business you need to decide what the best niche for your business is. Niching simply means that you take an area, a subculture or group, and market to them specifically – you narrow your focus specifically to that group.
By finding a niche, you’re focusing what you’re doing and who you’re marketing to, and your business gets easier. It’s easier to find clients and it’s easier to talk specifically in the language of that particular niche or group of people – in other words, it’s easier for you to “speak their language.”
If you’re thinking about a niche, you have to think about things from the perspective of that group. It makes sense for you to target a group that you already belong to. Think about the various groups of people you could talk to because you know their language…because you’re one of them.
The key to niching is finding a focused group. For example, “women” is a niche, but it’s too broad. You need to narrow your focus to a smaller subculture within that category. Maybe you focus on women executives who are looking to get out of the corporate environment, or narrow your focus even more to a specific age group, or only to women who are married or have children, or some combination of those categories. Or, you may want only women who fall into all those categories.
Think about the different areas of your life, and find the niche that fits you and your business. You don’t have to be an expert in the niche area you’re teaching, but the more you know about your niche the easier your job will be, especially if you’re just starting out.
So, what areas of your life can be easily converted into a niche for your business? Think about it, and write some things down. Are you a runner? Are you somebody who loves dogs? Are you a dog groomer? Do you love quilting or crocheting? Are you a lawyer? Think about your hobbies, interest areas, or things you’re good at.
The more focused you can be in your niche area, the easier it will be for you to target areas that make sense to you and your business. Think about the areas where you already belong or where you’re already involved, and then look at that as a niche area in your business. These are the areas where you’ll profit very, very quickly.
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About the Author
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.
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