Is Your Number Important On Your Yellow Letter? Pt.1

Part I

How important is the number listed in your yellow letter - very! Many people think an 800 number is the way to go, but this is simply not the case. Think about it - you don't want somebody answering it like they are a business; you want it to sound like it's going to be you.

And let’s face it; most of us are mom and pop operators. Now realistically, it may be hard to still run your business as a mom and pop type operation (and still sound somewhat professional). But here is the key.

Just as the number is important, so is the person answering the call!

You can probably follow this advice and do what I suggest, and you won't have the above questions or problems.

The first thing you'll have to do is move to Pat Live because they understand the yellow letter campaign and they answer the phone as individuals (if that’s the way you set it up).

You can set it up a multitude of ways; it’s really your choice.

Just tell them you want the yellow letter script, and they will answer the phone with a set of scripted responses pertaining to your yellow letter campaign. Most importantly, they’ll ask if there is a house for sale. If the answer is no, then you don't care what happens after that. But, if the answer is yes, then they will go to work and answer the questions. And what most people don’t realize is, this is the biggest problem they might be having and they do not even realize it is a problem.

Not correctly answering questions can potentially be one of your biggest problems!

Now you shouldn’t be taking these calls yourself (there are numerous reasons for this). Options for you might be to have a couple of people who you hire to simply just answer your phones. That is right - they take all of the calls. Along with answering the phone, they would have a questionnaire, which would contain a basic set of questions (a type of fill in the blank if you will). They ask the right questions, and they’ll get the right answers. Again, they might cost you a few, but how many deals do you have to lose a month because you've got this failure to communicate right here from the beginning.

So use the system that has been perfected for the last few years and quit trying to circumvent it.

We will delve further into the reasons for this in part two.