3 Essential Tools for Email Marketers

Marketing your business with email is an art. It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your messagenmay not get through. If you do it right, email marketing can become a veryneffective method of marketing your business. Before you consider this method, there are three tools I consider absolutely crucial to your success. 1. Educate yourself. Get accused of spamming and you could destroy you reputation forever. Learn everything you can about email marketing andnimplement those strategies in your marketing campaign. Here are two sites you can use to educate yourself aboutnemail marketing: Email Results - www.emailresults.com - This sitenoffers a newsletter, a directory of lists, and plenty of articles. Email Education - www.emaileducation.com - Alsonoffers articles to help you learn how to use email to marketnyour business. You'll also get information on the latestntrends in email marketing as well as the latest news. 2. Email Formatting Utility Once you've written your email, you want to make sure itnlooks professional. Check for spelling, grammar, and punctuation errors. Makensure it is easy to read. You can use this utility to format your emails to the rightnwidth. It's not perfect, but it will save you plenty of timenbecause you can format your text at different widths. Overall, it does a very good job.nnwww.jbmckee.com/formatit/index.html 3. Anti-Spam Before you send your message out, you want to check tonmake sure it can get past the filters frequently used by ISPs. There's a simple and easy way to check your message. SiteSell.com has created a new feature called Spam Check. Basically, you can send your email as a test message andnfind out how the filters rank it. Then, you can make changes tonyour email before sending it to your list.nnspamcheck.sitesell.com Email marketing is a time consuming process. Done right, itncan be a very lucrative tool in your marketing arsenal. These tools will help you make your email marketing efforts moreneffective.nn© 2003 By Jinger Jarrett