The internet has made the process of being an author both easy and quite difficult. The process is now much easier due to the fact that anyone can start a website or blog and start writing online. It's also seen as being easier, simply because Amazon.com now makes it possible for anyone to self-publish a book. On the flip side, it can also be quite difficult for authors to find success as well. Instead of going to school and becoming a well-trained writer and book specialist, now authors are against a whole world of competition -- which means it's also much harder to stand out from the crowd.
However, the smartest and most successful authors in the world know how to play this game quite well. It's not just about your writing skills or how many books you can sell, it's also about your reach and how well you create content and brand yourself online. A perfect example of this can be seen through Karen Salmansohn, a best-selling self-improvement author with over 1 million books sold – and over 1.3 million fans on Facebook.
In each of the sections below, we are going to highlight what Karen is doing across multiple content platforms, to reach new audiences and find success in the world of authorship and book writing.
Authority Author Bios
If you search for the name "
Karen Salmasohn" on Google, you will find many articles and bios around her. Not only is this great to see from a personal branding perspective, it's also a huge perk when bringing authority and legitimacy to a name as well. It's not just random websites that are covering Karen, it's some of the most respected names in publishing and book writing as well.
Blog / Website
To start building a successful brand and following online, you are going to need to have a great website. That is exactly what Karen did with her site at
NotSalmon.com. If you get a chance to look at the site, you will appreciate the various types of content which are offered -- including inspirational quotes, original designs, a fun navigation and appearance throughout the site, all while also covering courses offered by Karen and her bio and portfolio of book publications.
Social Media
The internet is no longer a static place where you can just create a website and hope for the best. Now it's all about using social media for engagement and growing a following. This is another area when Karen has found a lot of success, while also branding her social profiles in the same look and feel of her site. Karen can be followed on both
Twitter and
Facebook, where she currently has over 1.3 million fans. With such a massive social following in place, it's a great way for Karen to connect with her fans, while also providing them with future updates on any book releases she might have.
Expert Interviews
In addition to everything else mentioned above, Karen has always made sure to put in the time and effort to get coverage on other sites as well. For example, Karen's done numerous interviews on authorship and content creation today. Not only does this get her name out there, it's also a great way to gain authority and bring new incoming backlinks to her site. Getting exposure and interview opportunities through other sites isn't just for vanity and reaching new audiences, it's also a great way to build backlinks to your site which also helps it rank higher in the search results.
Karen Salmansohn Knows How to Market and Brand Herself
This article wasn't created to simply highlight Karen on her success and what she's been able to accomplish online. More than anything else, it should serve as a blueprint for how other authors and writers need to expand their reach and brand themselves online.
With more opportunities and competition than ever before, the only way to stand out from the crowd and gain the attention you deserve, it to put in more time and effort than everyone else. Karen Salmansohn is a perfect example of this.