Article

Keeping The Legacy Alive

Written by Christine Layug

Topic: Marketing StrategyPublished January 24, 2008
No ratings yet969 viewsSign in to rate

The name makaveli is famous for its popular clothing line among the urban community. But the name makaveli is not only famous because of its clothing line, but because of the legacy it holds.
The makaveli branded clothing line is the official clothing line of Tupac Shakur founded by his mother, Afeni Shakur. It was launched seven years after the death of her son. The brand's purpose is keeping the legacy of Tupac Shakur alive through fashion. But why keep his legacy?
2pac or makaveli was an American artist renowned for his rapping and hip hop music, as well as his movie roles, poetry, and his social activism. 2pac is also recognized in the Guinness Book of Records as the highest selling rap artist, with over 75,000,000 albums sold worldwide, including over 50,000,000 in the United States alone.
Shakur is also the only artist ever to have an album at number one on the Billboard 200 while serving a prison sentence. Shakur or makaveli is also the first rapper that released a two-disc album in hip hop history All Eyez on M.
But aside from fame and the limelight, 2pac or makaveli also gained notoriety for his conflicts with the law. At the time when Tupac was still incarcerated, Tupac read and studied Niccolò Machiavelli and other published works, which inspired his pseudonym "makaveli".
Shakur began serving his prison sentence at Clinton Correctional Facility on February 14, 1995. Shortly afterwards, he released his multi-platinum album “Me Against the World”. Shakur is the only artist ever to have an album at number one on the Billboard 200 while serving a prison sentence.
After serving eleven months of his one-and-a-half year to four-and-a-half year sentence, Shakur was released from the penitentiary, due in large part to the help and influence of Marion "Suge" Knight, CEO of Death Row Records. That is also the time when 2pac have started to use the name makaveli.
On September 7, 1996, Shakur was shot four times in a drive-by shooting in Las Vegas, Nevada, and died six days later of respiratory failure and cardiac arrest at the University Medical Center.
Shakur or makaveli has one of the largest personal legacies of any music artist in the history of music. The music and messages in his work pervaded the styles of the following generations and his music had great impact all over the nation and world. This is why his mother, Afeni Shakur preserved her son’s legacy by founding the Tupac Amaru Shakur Foundation or TASF in 1997, and the makaveli branded clothing line.
If you want some information about the makaveli branded clothing line, then visit www.streetzwear.com.

Article author

About the Author

Further reading

Further Reading

3 total

Article

In recent years, the business landscape in Pakistan has undergone a significant transformation, driven largely by advancements in technology. One area where this impact is particularly evident is in lead generation services. Lead generation, the process of attracting and converting potential customers into individuals who have expressed interest in a product or service, has become more efficient, targeted, and data-driven, thanks to technological innovations. This article exp

January 31, 2025

Article

The solar industry is highly competitive, and securing new customers is a constant challenge. Traditionally, companies have relied on cold calling, door-to-door sales, and digital marketing campaigns to generate leads. However, these methods often require significant time, effort, and financial investment, with no guarantee of conversion. The introduction of pre-qualified solar appointments has revolutionized the process, making it more efficient and cost-effective. Tradition

January 29, 2025

Article

All a business does is reach the right audience with the right message at the right time. Seems simple enough. Unfortunately, traditional advertising methods frequently lack the precision and efficiency required. Consequently, they fail to engage target audiences in this fragmented, data-driven world. A robust solution is found in the form of programmatic advertising. It uses AI and ML to automate the trade of digital advertising space. This means marketers can reach their au

January 28, 2025