Article

Learning as an Entrepreneur

Written by Brad Bertoch

Topic: Business Start-upPublished May 28, 2011
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The APPRENTICE is a type of new venture novice who is moving through the learning curve (curve hasn't flattened out yet). Those in this entrepreneurial profile type are referred to as “APPRENTICES” because of their interest and willingness to acquire venture capital and entrepreneur start up skills. Essentially, you have a knowledge of the “entrepreneurial script” (the pattern for achieving success in a new business venture), AND you show a high desire to be involved in new business ventures (ready to take action to make it a reality—you’d rather “plunge in” than miss a great opportunity). In fact, this combination makes the APPRENTICE a potential expert. What’s missing, however, is the capability to disce the progress of a new venture. Consequently, most wise APPRENTICES leave the venturing to others until this capability is more developed. (The APPRENTICE is unaware of the detailed and highly-complex patterns of knowledge required for success in venturing). At this point, you lack the depth of disce ment to detect whether or not a venture is in compliance with its “success script” (knowing when a venture is “on” or “off” course). You’re lacking the experiential learning that characterizes great entrepreneurs. So, your first ventures are likely to be troublesome (some even failing) because the gaps in your expertise are filled with guesswork, and the supply of resources (cash, contacts, experience, infrastructure, technology) is low. However, should you persist, and learn from your mistakes, there is great hope that your understanding and ability will develop. What You Should Do This is a most promising entrepreneurial type, especially where a mentor can help during the learning process (to lessen and moderate the scale and scope of expected initial failures). Your best course of action would be to ally yourself with an expert (or experts) and “learn the ropes” before you undertake a new venture on your own. If you are an APPRENTICE who wishes to become involved in launching a new business opportunity, an internship would provide an ideal vehicle to facilitate the venture capital process. If you are already into a new venture and are experiencing turbulence, you should form an advisory board of experienced venturers (try to find advisors who show up as EXPERTS on the Entrepreneur IQ profile if possible). And it’s possible that an experienced start up venturer may be available through the federally funded SCORE program (retired executives), who would be willing to help on a regular basis. Outside mentorship programs will also help you as an entrepreneur develop skills to acquire investors, private equity funds, and venture capital interest. Each, or a combination of all these ideas have the potential to make an EXPERT from an APPRENTICE. Source: Howard Mitchell and Ron Mitchell, Ph.D.

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About the Author

The Wayne Brown Institute is the premier resource for entrepreneurs seeking funding and for investors who want to help promising young companies achieve their potential.

The Institute’s educational mission is to prepare entrepreneurs for the difficult task of commercialization, the raising capital for their business, mentor their presentation skills, and introduce them to investors who can make it all happen. Truly, it’s a “win-win-win” scenario: entrepreneurs with good companies -- connected with good investors -- resulting in venture-quality deal flow and a boon to the economy.

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