Lessons On How To Evaluate & Adjust Your Professional Rates
Written by Estelle Toby Goldstein, MD
Every professional deserves fair compensation for his/her level of experience and expertise. But most have no idea how to calculate a fair rate. I've just completed a series of free lessons on how to evaluate and adjust your professional rates so that they are fair to the patient and fair to the practitioner. These videos can be found at http://www.youtube.com/user/docteurgnnKnowing your fair market value is the key to establishing your professional rates. My free videos tell you how to determine this value and how to avoid being considered a commodity. These videos explain how to determine your niche by consulting your self-inventory. You will hear my guidelines on calculating the value of your services, so you can accurately set your fees.
Sooner or later you will have to raise your rates, and most professionals have an emotional block against this. I suggest ways to get around this hurdle, and how to painlessly raise rates without losing patients.
Doctors are indoctrinated with duty, service and altruism. These can act as blocks when a business decision is made to raise rates. My series also explains how to overcome doubt and do the right thing. These videos can be found at http://www.youtube.com/user/docteurgn
Article author
About the Author
I am a board-certified psychiatrist in Califo
ia with a background (past lives?) in neurosurgery, neurology, and psychopharmacology. Because I'm so far out of the mainstream, I'm known as "The Renegade Doctor!" I've been a professor in two state university medical schools and done tons of research on pharmaceuticals in FDA-approved clinical trials. After leaving academia and practicing in the private sector (in EVERY imaginable setting -- hospitals, US Army, VA clinics, Kaiser Permanente, Community Mental Health clinics, and my own private solo practice) I became increasingly disenchanted with what I saw happening when I gave drugs to patients. Mind you, I did a fellowship in psychopharm and was a true believe
at one time. But once away from the academic and industry influence and treating MY OWN patients in MY OWN practice, I found that I could help them just as well -- or better -- with fewer (or no) side effects when I used natural substances.
I'm a cash-only doctor now -- no insurance will pay for the level of treatment I give. I love my patients and want only the best for them.
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