Looking Thru the Squidoo Lens

Any internet marketers that aren't Squidooing don't realize what they're missing! Don't make the mistake of thinking that Squidoo is just another mySpace, full of kids talking about their latest CD purchase or downloading the newest ringtones.

Squidoo is an exciting Web 2.0 application that's truly an online marketer's dream come true. Squidoo is sort of like MySpace, but for serious professionals.

A lens is Squidoo terminology for a web page on the Squidoo domain that puts your niche topic into focus in an exciting and dynamic way. Squidoo is a place where you can show off everything you know about your topic, as dramatically as possible.

Beginning in the fall of 2005, within one year, Squidoo had already elevated itself into the top 1000 sites according to Alexa, and it's been fairly steady ever since, actually even still growing.

A great many internet marketers would tap into the benefits of Squidoo if they just knew about it and understood it's benefits and power. You can see Squidoo pages appearing near the top of Google for many search terms, even highly competitive keywords.

A few smart marketers have created many lenses, covering all of their favorite topics, so there's no reason you can't also crank out one for each of your business ventures or marketing ideas. The more lenses you have, the more likely you'll be picked up by the search engines and see a nice boost in traffic. If you've ever been positioned at the top of the search engines for a popular keyword, you know what that can mean for your business!

When you finish building your first lens, just email their review team. If it's good enough, they'll consider making it the 'lens of the day', which will get you some serious traffic. A word of caution here - they won't choose any lens that appears to be straight out advertising.

You can even make a few dollars with your lens. Squidoo shares all advertising generated revenue with you for advertising on your lens! Some crafty entrepreneurs are making lenses as Virtual Real Estate style publishing sites. In theory, you could make hundreds of great lenses and earn a good income just from the advertising revenue.

The primary benefit of using lenses for marketing your websites is clearly the main reason to get involved. The presence you create and the nearly automatic stream of traffic will be well worth the time it takes to build high quality lenses.