Article

Make Seminar Prospects Register Now

Topic: Seminars and WorkshopsPublished October 30, 2007

Legacy signals

Archived popularity: 1,200 legacy viewsImported historical SelfGrowth signal; not blended with current reader activity.

Reader rating

Not enough ratings yet

Aggregate average appears after enough eligible reader ratings.

Rate this resource

Sign in to rate this resource.

Sign in to rate this resource

Can’t Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales Quickly

By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter

Want to encourage, prod and push your prospective attendees into registering for your seminar sooner vs. later? Give these 3 seminar promotion ideas a try:

1. Deadlines. For example, offer an early bird discount for registrations received before a certain date.

2. Free bonuses, such as books, consultations or audiotapes, are another carrot to dangle in front of prospects. For maximum impact, put a limitation on your offer of free bonuses. For example, give the bonuses to people who register by a deadline. Or limit the number of bonuses to be given out – “Free to the first 17 registrants.”

3. Keep your seminar in front of them. Contact your prospective seminar attendees often, increase the frequency of contacts right before a deadline (such as an early bird registration deadline or the start date of your event) and don’t forget to sell, sell, sell in every seminar promotion. You cannot be low-key in your promotions (“Hey, I thought you might like to hear about this event …”) if you want to fill the maximum number of seminar seats.

Article author

About the Author

Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent -- on budgets as small as $125. For more free seminar marketing secrets, visit www.SeminarPromotionTips.comnn