Marketing for Healers
Written by Estelle Toby Goldstein, MD
Marketing for healers? I'll bet you have trouble even reading those words!
Somebody taught you somewhere that these are God given gifts that you have, healing others, and you should not even think of them as a way of making money.
My first medical textbook said I was so lucky to be becoming a professional healer that I should ask for nothing else from life. Huh? What about a family life that I could enjoy, maybe some hobbies...
The first thing they try to tell you is that this is above everything material, that you are able to heal other people.
Well, it takes a lot of time in school and a lot of spiritual strength to do this thing. In earlier decades, people who became professional healers like doctors really made lots of money. Now doctors are told they ought to make less and less in order to contribute to the public good. They haven't fought back; mostly, because they have no power. No time, and no strength, what with working for insurance companies and alphabet soup companies and seeing so many people they can't do much except get home and collapse.
I don't play these games, of course. I have a cash only practice and I help other healers do the same.
The basic steps of marketing for healers are:
1. Become a rock star. You have stand out from the crowd. You must be one in a million – not one of the millions. This is called "Positioning" and you must be the first thing a person thinks of when they need services that you provide.
- When people want a soft drink, most think of Coca Cola...
- When people want a hamburger, most think of McDonalds...
- When people need the services you provide, make sure they think of YOU and not anybody else!
2. Get a "magic bullet." People will seek you out because of anspecial technique you use, or special equipment you have, or to get access to certain brands of supplements or devices that you are associated with.
You must make your identity synonymous with a magic bullet – for using EFT, or NLP, or as the Amino Acid King or Queen. You must make being your patient a special experience, and the only choice in the client's mind.
3. Learn marketing. The kind that works, and that people usually do not teach healers. I spent a lot of time learning it to save myself. There are dozens of techniques and they are not the same as expensive advertising. In marketing, as in healthcare, only use what actually works! It's a simple concept, but surprisingly overlooked.
You can master marketing, you can make people seek you out, you can earn more money and have more time to enjoy life.
And you have a partner on your team – The Renegade Doctor!
Why Struggle To Be Successful? You run a private practice, but there are never enough clients to bring in the money you need to make ends meet.
Don't be surprised -- this is a common problem.
You've worked hard, studied many years, devoted your life to helping others, and yet you can't break through the crowd marketplace and competition. You deserve toea
more money, work less and enjoy your life more.
I know, because that was my story for the first 20 years of my career.
I'm a successful MD, and I have devoted my career to help other healers who need to fill their private practices with quality, high-paying patients, but don't have the resources to advertise, and don't have the knowledge of marketing to bringclients through their doors.
How do I do this?
I tried everything that DIDN'T work and then I eliminated it. That was why I was so miserable for so many years. Then, I started studying the people who WERE successful. I studied dentists and chiropractors, I studied lawyers and corporate executives. I've applied these principals to my own life and found myself comfortable and happy.
Isn't it time you dropped your worries?
It's not your fault -- nobody ever told you how to build your practice the right way. You need a recipe for practice building just as sure as you need a recipe to bake a cake.
I've got a free report to send you -- just for the asking. I'll start you on the road to building the practice of your dreams. Attract eager clients who seek you out and demand your services! Charge premium prices for your services -- and collect cash payments at the time of service!
Cut the amount of time you work in your practice so you can devote more time to your family and lifestyle!
Why be miserable? I was for a long time -- and I like my life a lot better now. All you have to do is ask for my free report, "Work Less, Earn More, Enjoy Life!" It's completely free and there is no obligation at all.
I hope to hear from you soon -- together, we can make your life a total joy!
Estelle Toby Goldstein, M.D.
PS -- I've even got a bonus for you. If you request my report, I'll give you a special access number for a FREE teleconference so we can discuss even more ways to help you achieve your dreams.
Article author
About the Author
Estelle Toby Goldstein, M.D. is certified by the American Board of Psychiatry and Neurology and is licensed to practice in the state of Califo
ia. She holds a valid license from the DEA to write prescriptions, but is an expert in nutritional therapies involving vitamins, minerals, amino acids and other cutting-edge treatments. Her philosophy includes working with other professionals to get the best treatment for her patient. Medical specialists in other fields, psychotherapists and alte
ative practitioners are among her allies in her pursuit of optimum treatment for her patients.
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