Maximizing Your Time And Your Income With Smart Business & Marketing Strategy
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Do you look for ways to make more money in your business and to maximize what you’re doing with your clients? If you are, great! If you’re not, you should be.
So, what are some ways you could maximize your client relationships? Well, it doesn’t work in every type of business, but you might want to consider adding some kind of consulting or coaching to your business model. If you don’t have the type of business where it would make sense to add a service like consulting, then think about how this applies to what you do in your business or how you might be able to incorporate some of these ideas in other ways.
If you do consultations, or you’re an Information Marketer, think about maximizing all your client relationships from the very first interaction you have with a prospect. You could easily offer half-day, or even full-day consulting in your business. Doing this will make your clients fall in love with you, because there’s an unlimited amount of things you can do for that client in the 4-hour, 6-hour or 8-hour time you’re with them.
Imagine sitting down with a client and mapping out their entire marketing calendar for a year. How monumental would that be for them and their business? Doing things like this creates a bond, a relationship with the people you do business with.
Now you offer this service, and maybe you charge $2,000 for the half-day consultation. If you did just two or three of these consultations a month, that’s an extra $4,000 to $6,000. Maybe you charge $4,000, or $6,000 or $8,000 for a full-day consultation. Even at just one a month, that’s significant extra income.
Even if you only do $1,000 worth of extra income, that’s certainly enough to pay for some staff, or maybe get that first assistant or take a vacation. It doesn’t really matter what you do with the income. The point is, it’s there and if you can make a little extra income, you can make a lot – the money is yours and you can do whatever you want with it.
The point is, the things you can do with the client during your time together and what you get in return for that time can be truly overwhelming and beneficial for everyone in the relationship. When your clients fall in love with you and they believe you really care about making the most of your time with them, the relationship is maximized and your profits will really soar.
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About the Author
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.
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