Network Marketing Basics: The fortune is in the follow-up

One of the easiest areas to grow your business is to simply follow up on the business and the contacts that you currently have. How many business cards do you have in your file that you have not connected with, that you have never picked up the phone and spoke with personally? A huge part of growing your business is follow-up.

How long before you answer an email? How soon do you return phone calls? If you say that you’re going to do something for a prospective client, do you follow through? Follow-up is critical because it tells your prospective client who you are, how you do business and what your values are as a business. If it takes you three days to return a phone call, how much confidence will they have in doing business with you?

Take stock of your follow-up. Look at how you run your MLM business as if you were a prospective client checking you out. Would you pass the “white glove” test for punctuality, dependability and courtesy? Ask some of your clients why they do business with you. But more importantly, a phone call to someone who chose to not do business with you may be even more revealing. Why did they decide to take their dollars elsewhere and put them in someone else’s pocket? That follow-up could be priceless in terms of the valuable information that you glean from such a conversation.

Create an easy follow-up system. Whether that be a paper system or an automated system; it doesn’t matter. The point is that you need a system of follow-up. There are great professional organizers who can come into your office and create systems for you. The money spent on such a service is money well spent. Think of the business dollars that you are potentially losing because you are not following up. Look at your follow-up today because every day that you delay is costing you money.

There is a huge need for expedient follow-up in network marketing and yet it is one of the areas most overlooked.