Article

Never Have a Bad Month Again

Topic: Sales TrainingBy Dave KurlanPublished Recently added

Legacy signals

Legacy popularity: 1,226 legacy views

Never Have a Bad Month Agai

That's right. Never miss your goal, target or number again. Today I'll show you how.

You'll need some of your crucial ratios like your monthly goal, the length of your sell cycle, your closing percentage and your average sale (or account). Here's what you need to do:

Let's say you have a six month sell cycle. Today is June 11 so you'd be working on December 11 business. You can't do a thing about June!

Let's say you have the following crucial ratios:
Monthly Goal - $100,000
Closing Percentage - 25%
Average Sale (or account) - $20,000
That means that in order to close $100,000 in December, you must make sure that you do the following in June (December less the length of your sell cycle):

Place $400,000 (amount required to close $100,000 at 25% closing percentage) worth of new opportunities into the first stage of your pipeline;

Place 20 (number of opportunities required to close 5 at 25% closing) new opportunities into the first stage of your pipeline;

Now Make it Better! If you committed to become just 10% more effective, does that get you 10% more sales? 10% more commissions? No. It's better than that.

Using the previous example, at 10% better it means:

2 more opportunities per month; nan average sale of $22,000; na closing percentage of 27.5% na sell cycle of 5 months.

And that means:

22 opportunities worth $484,000;nat a 27.5% closing percentage; n$133,100 per month; n$1,596,000 n$396,000 increase (33%)

What must you do to never miss another goal? Make sure you are disciplined enough to put the appropriate number and value of new opportunities required into your pipeline each month.
What must you do to increase sales by at least 33%? Get 10% better at everything you do.

Article author

About the Author

Dave Kurlan is the founder of Objective Management Group, Inc. http://www.objectivemanagement.com , the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc. http://www.SalesDevelopmentSpecialists.com , a firm specializing in sales force development. Dave is a top rated speaker and is Internationally known for his ground breaking work in evaluating sales people. He has been featured on radio, in print and on TV, including World Business Review, Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of "Mindless Selling" and his newest book, "Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball" http://www.BaselineSelling.com . He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, he writes Understanding the Sales Force, a popular Blog. He has a top-rated Lens called The World of Sales and Selling and he is featured on Inc. Magazine's video How to Increase Sales and Profits by 1000%. Dave is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2.

Further reading

Further Reading

4 total

Article

Back in the late 1980’s, the Honda Motor Company ran a memorable series of commercials, the basic premise of which was that the company’s cars were so amazing, they sold themselves. This commercial’s “hook” was that it featured a salesman who was bored out of his mind and had nothing to do because the cars were so in demand they were practically walking off the lot. The brand’s slogan at the time was “Honda, the car that sells itself.” Ha!

Related piece

Website

From motivation and leadership skills to peak performance and sales training, chasethechampionship.com is dedicated to presenting you with strategies, advice and information vital to gaining the upper hand, acquiring power and finishing first.

Related piece

Article

What is ‘Joy’? Is ‘Joy’ attainable? Webster’s defines ‘joy’ as “the emotion evoked by well-being, success, or good fortune or by the prospect of possessing what one desires.” Based on that, joy is definitely attainable. You see, each of us has our own definition of ‘well-being’, ‘success’, ...

Related piece

Article

Excerpt from the book "Chase the Championship - Kicking Ass, Taking Names and Becoming a Dealmaker!" Stay far away from the boss’s underlings when you are in search of a decision. The heads of Marketing, IT, Human Resources, or whoever else is part of the “decision-making chain” for the product or service that you are selling should never be the people that you go after for a commitment.

Related piece