Now Tweeting for Business: Twitter Benefits (Part Two)

In my last article, Now Tweeting for Business: Twitter Benefits (Part One), we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards.

Feedback loop

Small businesses rarely conduct market surveys due to the expense and time necessary to manage them. Twitter allows a business to monitor what people are saying about them and their products. You can ask for active feedback and criticism, respond to questions and deal with any disgruntled tweets through Twitter. Listening to what’s happening on the ground can also help small businesses decide on a strategic direction.

Keep your enemies closer

Competition is fierce for the small to medium enterprise. Twitter lets small businesses monitor their competition. What new initiatives are on the horizon and what can you do to stay on the cutting edge?

If your competitors are not on Twitter, search for tweets that mention them so you can see what others think. Competitive intelligence is a good reason for small businesses to use Twitter and stay a step ahead.

Differentiation

Being able to build a presence can make or break a small business. Twitter allows a dash of creativity, humor and humanity in marketing your business. Twitter accounts can be as funny or outstanding as you want them to be – better for your customers to remember you.

A car dealer in Albany, New York, has the attention grabbing twitter profile “iamhuge”, a silly but memorable profile name that fits in with the business’s general marketing pitch and attracts curious customers to his website, Twitter account and dealership. (“Being HUGE on Twitter: A Small Business Case Study,” Rebecca Kelley, website: 10er20.com/blog, 4 August 2009)

Twitter is not just for the big guys. Small businesses are signing up for Twitter accounts in ever-increasing numbers. There are quite a few benefits of using Twitter in small business, including cutting marketing costs and keeping tabs on competitors.