Article

Sell Seminar Seats Fast

Topic: Seminars and WorkshopsPublished February 26, 2008

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Don’t Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet Your Minimum Goals? Use These 5 Secrets to Fill Seminar Seats Quickly

By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter

Experienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly.

The most obvious and easiest of these seminar marketing secrets are:
* Being the first to offer a seminar on whatever hot topic your prospects are begging fo
* Proving that your seminar delivers the results and benefits your customers wantn* Offering incredible value (note: this does not necessarily mean offering your seminar at a rock-bottom price)
* Limiting the number of seats … and telling prospects that reservations are being taken on a first-come, first-served basisn* Rewarding prospects who respond quickly

Then there’s the most overlooked way to fill an event fast: Building an incredible relationship with the customers and prospects on your list.

If people know, like and trust you, they’ll welcome communication from you … and eagerly scan (and maybe even read!) the marketing messages you send.

If they REALLY know, like and trust you – and your event meets the criteria above – they’ll race each other to the registration line.

Article author

About the Author

Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent -- on budgets as small as $125. For more free seminar marketing secrets, visit www.SeminarPromotionTips.com