Selling is T.U.F.

2011 is approaching fast and your ability to “sell” will dictate your success in the New Year! “Sales” is a natural part of any job. Everyone is in sales. Doctors, lawyers, athletes, politicians, filmmakers, and janitors are selling every day. They want to obtain more patients, gain more clients, sell more jerseys, lock in more votes, sell more tickets, and earn more promotions. Those who do not “sell,” have made the choice not to sell.

Most people believe that there is one mysterious sales strategy or technique that will solve all of their problems. Their perception of selling is one-dimensional and it dramatically limits their ability to consistently succeed. To experience a new level of success, you must become 3 dimensional.

Why change the way you are doing things to become 3-D? Well, do you want your clients to perceive you as 2-D? By changing my perception of selling, I not only experienced a new level of success in sales, but I experienced a new level of success in life. I dramatically increased my income, bought my first home, purchased rental properties, wrote multiple books, found my greater purpose, and launched my own company.
So, you’re asking yourself, what is the answer to the question? What is the one thing you can do to increase your sales? The answer is simple. The one thing you can do to increase your sales is to do understand that there is not just one thing to do. Effective selling is only achieved by doing everything required to make the sale, keep it on the books, and retain your client. To excel at something, you must first define it.

Let’s take a look at what “selling” really is. Selling is an exchange; plain and simple. Even if you perceive your job as “just collecting a paycheck,” you are exchanging your services for their money. Every day, you sell your company on keeping you and they sell you on staying. If they perceive a better value in someone else, you may be out of a job. If you perceive a better value in another company, they may be out an employee.

Becoming a 3 Dimensional sales professional is all about adding depth to who you are and what you have to offer – not what you are selling. I am often told that selling is “tough.” When I first started my career in sales, I probably would have agreed. Now, I am more certain than ever, that selling is not tough, it is T.U.F. You need to Be TUF to sell.

Your Clients Must:

T - Trust You
U - Understand You
F - Follow You