Selling to Seniors? Test This Ten Step Program!

10 straightforward helpful hints for selling insurance to Seniors. Do you know how to speak to a Senior when selling him or her insurance?
Sales are sales, right? Well, sure ... and no. You will discover countless assumptions someone could make about successful selling. Yet, each particular market segment presents its own unique set of differences. For instance, the Elderly tend to be more likely to buy Life insurance than a healthy twenty fiveyear man. But, it is the differences that keep it fun and challenging!
Are you visiting a nursing home soon? Are you contacting the Elderly about Medicare Supplements? Want your Senior sales to flow smoothly? Keep these points in mind:
• Regardless of their age, don’t think of Seniors as old. They certainly don’t. Besides, to an 85-year-old, 70 is pretty young. So it’s all relative!
• Liberty National Insurance Company Agents know not to use pressure tactics or aim to scare someone into buying. You’ll find yourself out the door as soon as you get in.
• Treat Seniors as equals. They really are not that different from the remainder of us. They value independence, personal growth, and self-expression as the vast majority of us do.
• Never talk down to Seniors. They’re not lacking in intelligence! In fact, in addition to having more life experiences, they could be smarter and richer than you.
• the Elderly tend to be skeptical, so do not try to pull the wool over their eyes. Be honest, open and forthright with your relationships with them. And remember, if you provide them with credible testimonials from fellow the Elderly, they will be very receptive to what you have to offer.
• the Elderly are as diverse in abilities, interests, and attitudes as any market segment. Know to whom you’re selling and adjust your approach accordingly.
• Many Seniors fear being ‘taken,’ perhaps because of a regretable past experience. Guarantees are very important to them, but it’s best to avoid making promises. However, if you do promise anything, be certain you can back it up.
• the Elderly usually are conservative consumers. Many grew up in the years following the Depression and may have observed their parents go through its after-effects. They are not especially interested in razzle-dazzle. They prefer simplicity and a straightforward approach.
• Seniors desire print advertising to seem like print advertising. They do not need elegant fonts. Type should be at least 12 point and easy to read.
• Welcome your Senior prospects for their wit, intelligence, elegance, and friendliness. If you’re blessed, some day you will be 1 of them!