Simple and Fast on-Page SEO Tips You Can Implement in Your Lunch Break
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Optimisation, optimisation, optimisation! Is that word doing laps in your head? It should be if you’re busy trying to get your business online and to the top of Google. Now, there are many methods of optimising your website. Some are relatively quick and easy to implement and some take a little more time and effort.
Although you’re not going to be able to avoid the longer processes such as link building and content marketing, you can ensure your site is SEO friendly with a few quick-fire techniques. So, without further ado, let’s have a look at a few fast techniques you can use — all before your colleague has a chance to finish his sandwich.
Manage your meta data
Your meta data is an important part of your on-page optimisation. It forms the <head> part of your HTML coding, and the search engines use this as their guide to your web pages. It acts as a marker to let those little search bots know what you’re all about. When configuring your meta data, you only need to focus on the ‘meta <title>’ and the ‘meta description’.
Your meta title
The title should have one or two keywords that relate to your page. Always put keywords at the start of your title and only put your branding in at the end. So, for example, if your company was ‘Marketing by Web’, and your keyword for the page was ‘SEO services in Bristol’, then your title should look something like this:
<title>SEO Services Bristol | Marketing by Web</title>
It’s always wise to use pipes to separate your keywords from your brand. Also, a great, optimised title tag will be no longer than 60 characters in length.
Your meta descriptio
You’ve got a little more freedom with this section. Well, you have 160 characters instead of 60, and in SEO terms – that’s freedom! As the name suggests, this section should describe your page. However, you should include a couple of keywords at the start of your description, including the one in your title tag. So, if we use the previous example, then your description will look something like this:
Meta name=description content=”SEO Services Bristol: We are a leading provider of SEO services in Bristol and the rest of the UK, helping small businesses with SEO and online marketing.”
As you can see, the keyword appears twice near the start and the description has a good call to action (‘leading provider’), which is always essential for any form of marketing.
Keeping both the title tag and description tag short and sweet is great for Google and for encouraging click-through. As far as the rest of the meta pool of data is conce
ed, leave it alone! You can get penalised for spam for stuffing the meta keywords section (which isn’t even looked at by the search bots anymore), and all you’ll do is clog up your code and hinder your content to code ratio. So, if you have sense, leave the rest alone! Oh, and never use the same title tags and descriptions on separate web pages – this will just confuse the bots and can hinder your hard SEO work.
Go head over heels for headlines
The headlines are also important for those site-scouring search bots. They use the headlines like they use the meta data; to figure out what your content is all about. Therefore, you should be thinking of slipping a keyword or two into your headlines. However, always make the headlines ‘natural’ and readable to your human users; otherwise you’ll just put them off of reading the rest of your amazing content, and that’s not going to get you any sales, is it?
The only headline tags that really get that much attention from the search bots are the ‘h1’ and ‘h2’ tags, although ‘h3’ can be useful for further subheadings too. Your ‘h1’ tag is the big boy. It is the main title tag that should be the heading for your page. After that, you can use the slightly smaller ‘h2’ tag for subheadings and ‘h3’ for subheading your subheadings.
A great ’h1’ title tag for the example used in this article would be this:
“SEO Services Bristol – Welcome to the home of professional SEO”
The tag has the relevant keyword, is nice and short, and provides a good indication of what the rest of your content will talk about; in this case ‘professional SEO services’.
Finished that sandwich yet?
Honestly, these SEO tips can be implemented with relative speed and relatively little effort. For a site that’s only 6-10 pages long, you could easily write new title tags for each page before your lunch break is over.
Plus, these tips work, and have been used by SEO’s for many years for on-page optimisation. So far, titles, descriptions, and headline tags have all survived through Google’s relentless algorithm updates. If you haven’t already, then use them for your site and see what results you get.
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