Whether you are new to the real estate investment word, or a seasoned veteran like me, it is always a wise idea to take some time to re-evaluate, clean up and organize your real estate business. You will be surprised how a little spring cleaning can go a long way to improving your business and even boosting your profits.
Follow this simple spring cleaning advice and give your business the boost it needs for great success and profits.
Create a Plan of Attack
First of all, you should sit down and create a plan of attack for your spring cleaning. So, start with a plan. Write your ideas down and then organize them into chronological categories based on due dates—when you want things to be done.
Re-organize to Re-evaluate
Start off nice and easy. A good step to get you going in your spring cleaning would be to clean up your regular workspace. Not only could this help you get organized, but it could also help generate ideas for your plan. Try to clear off your desk, create files and organize your papers. This is a good thing to do periodically, not just at the beginning, middle and end of the year.
As you look around your office, think about how else you can better organize your business. For me, technology comes to mind. There are always new products and services emerging, and some of them are very helpful for our line of work. Using newer technology will make you and your staff more efficient and effective. Your business will thrive by investing in new technology.
It is important to strike a good balance between technology for paper. In order to avoid any serious problems now or in your future, be sure you back up your electronic files. There are some very inexpensive products on the market that stand to save you a huge sum of money should you ever experience a major computer malfunction. Such products include Carbonite, which runs about $60 per year, or Dropbox which is actually free if you use a certain amount of space.
The bottom line here is take some time in your spring cleaning to ensure your systems are working and you are backing up every bit of data and information you store on your electronic systems.
Spruce up Your Marketing & Online Presence
Next up—your website. It’s easy to lose sight of what’s going on with your website when you are busy making deals. However, your website is an important element of your business. And it is an integral component of your marketing success (as well as your business success). Take some time now to evaluate and clean up any issues with your website.
You should first check to be sure your site is completely up to date. Check all dates and more importantly, all links. A broken link can mean lost business and lost profits. Fix those links now!
Speaking of marketing, don’t wait until an entire year goes by before you evaluate your marketing plan and efforts. Why wait when you could fix a problem now. If your efforts aren’t garnering you much business, changes things up. Waiting will only waste time and money.
Whether your current marketing efforts are going smoothly or not, spring is always a good time to implement a fresh approach to your outreach. A good friend of mine in the Midwest recently launched his own live online real estate talk show. He streams live every week. He’s publicizing his show throughout the industry and into the general business community as well. More and more people are beginning to know his name. Talk about creative!
Clean Up Those Contacts & Get Networking
As we all know, networking is a huge part of the real estate investment business. Assuming you have been doing as much networking as I have all winter, now is a good time to make sure you have all of your contacts in good working order. Take some time with your notes, business cards, etc. to review names and faces and conversations.
While you are organizing some of your newer contacts, make sure you don’t forget about older contacts. Clean up your database (or rolodex) and take note of contacts you may not have spoken with nor done business with recently. Then, set aside some time to reach out to them. Keep your contacts fresh. You never know when your next business opportunity might arise—it could come from an old contact.
Take advantage of that fresh and new frame of mind that spring brings and spring clean your business to get on track for greater success through the second half of the year… and beyond. Re-evaluate, clean up and reorganize the various aspects of your work systems and spaces. You will inevitably improve your business and subsequently boost your profits.
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