***Surviving The Sales Stretch...
Legacy signals
Legacy popularity: 2,064 legacy views
The Stretch [stretch] verb def - an unbroken period of time in which you are going to accomplish something.
Remember your favorite "Come from behind, when all the chips are down, able to gain victory anyway" movie? I.e. Rocky, Remember The Titans, Gladiator or The Miracle type movies. If you recall, there's a time when failure appears evident and the agony of defeat is quickly approaching, that time period is considered - The Stretch.
The current reality is most of us as Salespeople, Managers or Entrepreneurs are in The Stretch. There are 3 things I want to encourage us to consider for survival...
1) Our Sales Activity and Attitude Will Determine Our Stay
Ever wonder why most 80% of salespeople fail? It's quite simple...they don't see enough people. During our current environment, now is NOT the time to be fearful and panic about things beyond our control. We must focus on even higher sales activity levels and connect with more people via Prospecting, Marketing, SEO, etc... As a Sales Consultant, we currently work with sales staffs that are now operating at triple the normal activity levels to achieve desired sales results.
During hard times - it's easy to adopt a selfish attitude and focus on the "What's in it for me" mentality. However, I want to let in on a little secret - Giver's gain. The more you give, the more you are rewarded in return - It's a fabulous concept! Unfortunately, most salespeople don't know how this operates, it's a bit much to explain in this writing. However, if you want more information on how the concept works, I encourage you to test it for yourself - please see below.
2) Words are Powerful
Whether you believe in the power words have or not is irrelevant. The truth is words have tremendous power! For the sales professional, this is particularly important because of who we speak to most of the time - Ourselves! And during these challenging times it's easy fall into the trap of speaking negatively about your personal situation, sales team or business. I encourage you to become sensitive to negative talk and address it as quickly as possible because, like a thief in the night it can rob you of success and position you for an extended period of time in The Stretch.
3) Doubt the Doubt and Disbelief
The element of doubt and disbelief can paralyze sales momentum. It is vital for us to protect ourselves from these twin evils during our time in The Stretch. As these sneaky predators begin to creep in, it's important to address them immediately. How? Doubt both the doubt and disbelief. Doubt and disbelief are weapons of distraction designed to steer you off your course of action. Staying focused on the goals at hand and expressing doubt in any "weapons" formed against you are essential for success.
In Napoleon Hill's book, Think and Grow Rich, he tells the story of R.U. Darby who later became one of the most successful insurance salesmen of his time. He did so after learning a very valuable lesson. Long story short, he participated in the "Gold Rush" and owned land that produced some gold initially. However, after continued mining the land produced nothing and he later sold it. The buyer, re-examined Mr. Darby's calculations, determined R.U. Darby was off by 3 feet, mined accordingly and eventually made millions. Mr. Darby was 3 feet from a fortune because he gave up during The Stretch. This valuable lesson subsequently helped him become a successful salesman. We can all learn from R.U. Darby's experience...
What are you 3 feet away from?
Giver's Gain Challenge - To experience the true essence of how this concept works, you must give more of what it is you wish to receive. Want more referrals? Give more referrals. Want more business? Help another gain more business. It's just that simple and easy! Experts say it takes 21 days for any activity to become habit. I encourage you to test the Giver's Gain Challenge for the next 21 days and see for yourself how powerful the concept is!
Let us help you! Want better sales results? Purchase 2 copies of my book, Sales is Simple - From Luck to Leverage, (Available on Amazon, Barnes & Noble.com or www.SalesisSimple.com) keep one for yourself and give the other away. Want even better results? Give more away!
If after 30 days you are not satisfied, send the book back along with your receipt and we will refund your money - satisfaction guaranteed! nn
Article author
About the Author
Founder of The McKinnis Consulting Group and author of the book Sales is Simple from Luck to Leverage. For more information, feel free to visit www.SalesisSimple.com, www.Twitter.com/RodMcKinnis or http://www.linkedin.com/in/rodmckinnis
Further reading
Further Reading
Article
How Repetition Will Help You to Explode Your Sales Results
One thing that a good sales training speaker will be able to teach your staff is how powerful repetition can be for a sales staff. This might be something that most sales training programs ignore, but the fact of the matter is that the more something is repeated, the more effective it becomes. The thing about this repetition, however, is that the sales staff cannot allow it to become boring, as this is when it loses its effectiveness.
Related piece
Article
Sales Success Stories to Effectively Close Your Sales
A major problem that quality salespeople run into is that they are unable to close a sale, even if they have done a great job throughout the selling process. This is because these individuals do not have the proper sales force training, as this training will provide them with the skills that they need to close the deal. The bottom line is that very few people will return after they leave, so closing the deal right away is one of the most important sales techniques an individual will ever learn.
Related piece
Article
How Social Media Marketing Can Build Your Business
Out of all of the ways to advertise your business, social media marketing is one of the most effective. With social media advertising, you are provided with a way to obtain direct contact with others who may potentially be interested in your product without coming on too forceful. The worst mistake anyone can make when trying to gain traffic or customers is to come on too strong.
Related piece
Article
GAS Up Your Sales Training
When it comes to sales training, have your sales tactics remained the same for the last few years? If you find that your sales development style is retro it is time to gas it up and head into the next generation. Don't let the ways of the past prevent you from the sales of tomorrow. We'll review some ways to jump start the sales process and get you back to a better set of results.
Related piece