Taking the next step: what to do with clients who finish your program

If you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you. Of course, you could create a whole new program or a more advanced level of your work. But another valid and smart option to get repeat clients is to simply ask them if they would like to continue the program they are in. I was part of a coaching program with somebody for four years. This year, I renewed for the second year of the coaching program I was in last year. Why did I do this? I got great value! The first year was more foundational, but the second year is where you can really start to soar. As a big believe in sticking with what works, I say it’s just smart to keep going. Otherwise, your clients who stop are likely to stagnate and their results will slow too. If they keep working with you, they will create compound results based on the success they achieved in the first series. In reality, you are actually doing your clients a disservice if you don’t invite them to continue working with you for a second year or series. To get more clients, you may also want to create a maintenance program. Let’s say you had three or four sessions a month in the original program; the maintenance series could be once a month. You can say, “You know, I also have a maintenance program to keep your toes in the water. It’s a six month (or whatever time frame you offer) and it includes…” then provide some details. During this conversation, follow up your suggestion of continuing the work by reviewing their accomplishments. Looking at the first round and the great impact it had on their business can be very motivating. Have them share their goals for the next 12 months so they can start to see how your support would continue to be invaluable. The best solution to get repeat clients is to invite them to continue the program they’ve been in or try the maintenance idea. This is what I’ve discovered with my own programs. Your Assignment: To get clients to sign up again, make sure to suggest it as a standard part of your series wrap up. Plan to review what they learned and achieved and how it’s smart to keep going while business is growing.