The 7 Keys To Creating Simple, Stellar and Client Attracting Newsletters

Many of you most likely subscribe to many different kinds of newsletters (electronically dubbed "ezines"), fortunately including ours! We thank you for that and trust that each week we are delivering lots of valuable information that you can use to help build your vision as well as keep your sanity in tact as an entrepreneur.

We so love writing articles for our ezine each week and wanted to share some points that can help you provide great, high-value content for your clients and customers.

Here are some great pointers to keep in mind when you're writing your articles.

• You already have the content! Think about the steps that you take people through in your work. What questions do you get asked the most? You can even go back into emails from your clients and see what their conce s have been, what's their pressing need, desire or struggle. Pick one simple piece, just like we did with writing an article.

• NO big long paragraphs, please! Think bite-sized pieces. People are busy, so chances are the majority of folks who are reading your article will be skimming through it. So keep it easy to read. You can put it in steps or bullet points so they can get the gist of it by reviewing these high points.

• Be who you are! Don't TRY to sound like an expert. Remember, you ARE an expert. Just be yourself and genuinely share your information like you're talking with a friend or a current client (a.k.a. make it personal). It may even help to read it out loud to see if you would really say it that way!

• Position yourself as an expert! Remember, you don't have to know everything to be an expert. You just have to know more than most people, and most of your readers. As our mentor says, "To every 3rd grader, a 4th grader is a god!" So in your own words and in a very simple way, share with your readers how to do what you do.

• Speak to ONE person! Again, make it personal. Write it as if you were writing to one person (it can be helpful to think of a specific person you are writing to). Writing to one person will help to draw your readers into what you are teaching and it creates a deeper connection. Remember, even if you're writing your ezine to more than 10,000 people, they are all reading it one person at a time.

• Lead the way! Let's face it...your newsletter is a great way to communicate, educate and support your clients and potential clients AND a great avenue for those potential clients to come work with you.

• Don't forget to mention ways that people can work with you or offerings that you have that may relate to the article (a.k.a. your products and services). You can do this within your article or at the end. We are not saying that your whole newsletter needs to be about selling, but it is important to present a way for people to work with you.

Now you may be saying to yourself, I don't want to "sell" in my newsletter and not to be harsh but if that is not the case, you have a hobby (or a not-for-profit) not a business.

We're not afraid to say that because our original ezine, which we put out for over a year, was more like a yoga magazine than an actual client attraction tool. And to answer your question, YES people loved it, and YES we just about went bankrupt in the process!

These are 7 keys we have used to take our ezine from a "nice" newsletter to a very effective client attraction tool, that not only brings us more joy, but more business too!

Your Authentic Assignment

Let's start exploring what you can write about so you can provide high-value content for your readers.

Start by making a list of 10 things you can write about that relate to your business. Take a look at each of those 10 things and break them down to even more subjects if possible.

Here are a few ideas to determine your article content:

1 - Break down the steps that you take with most of your clients and write about one of them each week.

2 - Go back into your client emails and remind yourself of the questions they ask you or start documenting the questions that you often get from your clients.

3 - Flat out ask your clients and associates what issues are interesting to them, what do they want to learn about, what problems they need to solve.

Now get out there and write it! This is a chance for you to share yourself and all the wonderful wisdom and knowledge inside of you. And don't forget to have fun!