The Big Sales Lesson From Sex And The City

• I'm a grown woman and can admit this.

I CAN'T WAIT to see the new Sex and The City movie!!

I was one of the die-hards who loved the HBO show as soon as it launched and I definitely helped spread the word of Carrie, Samantha, Charlotte and Miranda.

And I'm not the only one.

Millions of fans (many of whom came from watching the syndicated re-runs) are waiting anxiously in their 3-inch stilettos to shell out their hard-ea
ed cash for the movie.

You gotta love the frenzy!

So What Is The BIG Sales Lesson You Can Learn From Sex and The City?

Oh and this is BIG.

What did a little HBO television show that was only on air for 6 years (and barely made it through the first 3 seasons by the way) do to garner such attention?

It turned women (and many men) into RAVING FANS.

How?

Although it was different, risky, often shocking...what it did best was portray female friendships. It absolutely resonated with the hearts and minds of every woman who has ever dated a dud with small hands and bad breath or struggled with finding their way in this world.

You can never say that Sex and The City played it safe and didn't take chances. You may love or hate the show but what you can't deny is THE POWER OF THEIR FANS.

Heck - I even went on a cheesy tour when I was in New York last fall (and yes - I was on Carrie's steps of her brownstone)
Why? I'm a fan.

Let me ask you something about what you do.

Do you have fans?

Does Your "Fan Club"...
-help spread the word about your business for free?
-notice you're taking some chances and launching new products and services?
-supply you with ideas on how to grow your business?
-hear from you on a regular basis - via an e-zine, event, direct mail and the phone?
-buy everything (or almost everything) you put in front of them because they TRUST you so much?

If so - then congratulations! If not - then lady - you have some work to do!

Creating a community of fans is the BEST thing you can do to grow your sales. It takes time, hard work and dedication to rising above the HUMDRUM.

Instead of putting all that time into cold calling strangers - how about speaking to the people who already love you? And then ASK THEM to tell people about you! (which they'll do anyway if they love what you do)

Sex and The City Gets It And Always Did

Remember - you are your VERY own version of Carrie, Samantha, Miranda and Charlotte. And it is possible for YOU TOO to have a group of fans for your business.

So whatcha waiting for lady??