The Fortune is in the Follow Up

Following-up is such a simple thing to do yet most business owners and entrepreneurs just can't get it right.

Some time ago I used the services of a mortgage broker who in the first instance was very prompt and appeared very efficient. He was referred to me by someone else I knew who had raved about him because he was so knowledgeable and could get the right type of deal across the line.

Unfortunately, being knowledgeable about your products and services isn't enough to get repeat business or have others successfully refer you.

Gary wasn't proactive (when I called, he took action).He would often forget to call me back, even though he promised he would! This left me in a situation where I had no confidence in him.

He needed to use a diary to write everything down so he wouldn't forget to follow up. He had all the modern gadgets yet they obviously didn't work. Paper and pen would have done the trick!
If Gary had only followed up with his current and past clients on a regular basis, he could have easily generated more business. However he would have had to provide a decent level of customer service in the first place for them to use him again.

It wouldn't suprise me if Gary has left the industry because he thought it was just too hard to make money in that type of business.

The Final Word

Personally I find dealing with most business people, very frustrating.They tell you how good they are and will get the job done but the majority are hopeless! They do not follow up and provide a basic level of consistent service.

It's time people got back to basics, followed up and use simple tools like a diary to get great results.

There is a fortune to be made in following up, but only if you do it consistently.