The PR How-to Bible

Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a PR firm or of launching a media relations campaign for yourself, the following is a list of how to questions to ask yourself before moving forward. Done correctly, a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework. Find out what you need to know how to do in the list below.

As you go through the list, write out your answers and see where you feel most comfortable and where you feel you need some help, or points that you need to give more thought to. Once you’ve reviewed the questions and developed your own list, you can start searching for the right answers.

With that in mind, before you move forward on a PR campaign, you want to know:

PR CAMPAIGN CHECKLIST:
How to set up your public relations objectivesr
How to outline your PR timeliner
How to develop your storyr
How to come up with 5 story angles.
How to write a press release
How to decide which stories to start with,
How to decide what angles to pitch local and national mediar
How to deliver press releasesr
How to create a media listr
How to pitch the mediar
How to do an interview
How to develop an interview script for TV, local, newspaper, national
How and when to send out press releases,
How to brand your company using PR
How to create a compelling PR storyr
How to use media relations to reach your long term marketing goalsr
How to pitch your story and not your product or service
How to establish yourself through the media as an expert in your fieldr
How to find a media trainerr
How to meld social media and PR
How and why to develop a blogr
How to use video marketing in your public relations campaignr
How to create a story onliner
How to magnify and amplify an article or TV segment on the internet.
How to pick a PR consultant that meets your needsr
How to use PR to launch and develop your brandr
How to use your media in advertising, online marketing, and social media.

These aren’t all of the how-to points you need to review, but if you’ve gone through and answered all of the above questions, you are well on your way to launching an effective public relations campaign for you and your company. Perhaps the most difficult question is how to know how long to give a campaign. Generally, I’d say give it at least six months. Trying a campaign for one or two months is counterproductive. If you stop in two months, you’ll never know how successful it could have been.

Copyright © Anthony Mora 2011rnkeywords: public relations firm, pr campaign, media relations, media relations campaign, press release, pr, public relations, public image, media placement, media, spokesperson, pr how-to, business, build your business, powerful marketing tool, marketing tool, marketing, marketing strategies, brand, branding, PR Timeline, develop story, local media, national media, media list, pitch the media, interview, tv interview, radio interview, media trainer, online PR, blogging, social media, internet marketing, pr consultant, online marketing, social networking, online branding, expert in your field