The Rise of Video Marketing Today

There has been an obvious shift to video in recent years in the digital marketing industry. Whether it’s on desktop or on the go, everyone watches videos on their social channels such as Instagram, Twitter, Youtube, and even Facebook. With video becoming the next big thing, social media platforms have been quick to adjust to the change by introducing video content into their feed. Nowadays, we have live streaming on Youtube, Facebook, and even Instagram. Instagram is one of the social media that has experienced a drastic increase with the massive number of users today. Moreover, it is supported by features that are always updated, including Instagram fonts. Major influencers and companies have also put in more effort in creating more video content. According to a study by Wyzowl, 63% of businesses have started using video content marketing and around 82% feel that it’s essential to have video marketing in their strategy. The Perks of Video So why is video something you should have in your marketing strategy? Well, there are a lot of reasons why but we’ll narrow it down to three: People crave visual imageryrnVideos can convey messages in a way text and images alone cannotrnGreat SEO In case you haven’t realized, we’re visually wired and we crave imagery. The truth is, our brains prefer images than boring blocks of text. Pictures already create a lot of engagement, so can you imagine what moving images can do for your business? Videos also convey messages and complex information in an efficient and effective way. They have the ability to explain things in ways text and images alone can’t which already completes the goal of marketing in the first place— to get your message across to your audience. Did you know videos could also increase your SEO? In fact, Google loves videos. Having a video embedded on your site means you’re 53 times more likely to show up on this famous search engine. According to research, adding a video to your site’s landing page can increase conversions by 80% and another study shows that 74% of people who watched an explainer video ended up buying the product— now that’s effective marketing. rnCreating Videos Making a great video is no easy feat. Even though we’re equipped with advanced smartphones and cameras, there’s still a lot of work that goes into video marketing such as script writing, editing, and animation. Although live streaming is becoming the norm, high production videos are still in demand. So, for people who aren’t fully equipped with the right tools and skills— how can you dive into the video marketing world? Well, thankfully there are a lot of tools online that can help you create a video with just a click of a button. The folks at Breadnbeyond searched the world wide web for the best tools there are and gave them a try so you don’t have to do all the looking and created this extensive list of 100+ Video Marketing Tools. A 100+ tools may seem like an overwhelming amount but don’t fret! The page is easy to maneuver with a filter that allows you to choose a tool to your liking without going through the whole list. Check out the list here: https://breadnbeyond.com/video-marketing/tools/! PS: You can use this tools to get backlinks.