The top 5 mobile app development trends of 2018

2017 was quite an exciting year for every mobile app development company out there, as there were a number of brilliant transitions in mobile technology, which led to the rise of numerous mobile app development trends. In addition to this, 2017 also saw a big leap in terms of customer experience.

And so, the big kids in the world of mobile app development, Android and Apple, began to look to take advantage of the broader scope of utility, as well as application references with a large number of their devices - something that would lead to more prospects, offerings, and opportunities for businesses (including almost every mobile app development company) to benefit from. These opportunities emerged in 2018 in the form of a number of mobile app development trends. And so, let's take a closer look at them.

1. Cloud-Based Enterprise Mobile Apps

Almost every mobile app development company out there has recognized the various advantages of creating cloud-based mobile apps. For instance, the use of cloud computing in mobile applications makes data storage much simpler and more convenient. This is why, today, almost every mobile application development company worth their salt (like HokuApps) is creating enterprise mobile app development that are hosted in AWS, thereby improving the speed, security, as well as reliability of mobile apps.

2. Mobile Payments

With e-commerce on the rise, there has been a significant increase in the number of mobile payment apps, as well as mobile banking. In addition to this, there has also been a rise in mobile payment mechanisms, such as Apple Pay. What also proves that mobile payment mechanisms are trending in 2018, is the initiative by Samsung and VISA cards in terms of a scan-and-pay system.

3. Internet of Things

The Internet of Things also referred to as IoT, has been around for a while, and is being used in a number of ways. In the year 2018, however, we will see a rise in a number of IoT applications that will become mainstream, as they'll be prominent in a number of industries, right from education and healthcare, to entertainment. Research has found that the IoT industry will be worth a whopping US $50.1 billion by the year 2020, at a CAGR of 33.3%. In addition to this, wearable technology is also going to be on the rise. And so, every mobile application development company, should look to create mobile apps that support IoT, as well as wearable technology (when suitable).

4. Augmented Reality

2017 marked the beginning of the development and accessibility of augmented reality (AR) by both Apple and Google. This resulted in Google launching ARCore and Apple launching ARKit in the market. And so, it's up to every mobile app development company to use these tools to include augmented reality in Android and iOS mobile apps. After all, augmented reality is a great way to provide users with an experience that's captivating. In addition to this, AR has been predicted to be worth the US $150 billion by the year 2020.

5. Artificial Intelligence

Every mobile app development company must consider creating AI-enabled applications, for a number of reasons. Artificial intelligence is a technology that has the ability to introduce many brilliant features into mobile apps, like behavioral targeting, recommendation engines, personalized experience, and so much more. In addition to this, AI enables the use of Chatbots in mobile apps too, thereby proving to be one of the hottest mobile app development trends of 2018.

If you're in search of a mobile app development company that's up to date with all the latest trends in mobile app development, then look no further tha HokuApps. This is because HokuApps can build you a modern, trendy, engaging mobile app that is absolutely tailor-made to your needs, as the company offers fully customized mobile app solutions. In addition to this, you'll be able to enjoy a much shorter time-to-market, as HokuApps creates mobile applications at 10x the speed since it creates apps on its own automated platform.

The platform takes a 90-10 approach to mobile app development where 90% of the apps are made via drag and drop of elements. Elements include pre-configured business modules, pre-connected technology components, and UI designs. These are then customized at a business level to create 100% customized cross-platform mobile apps.