The Truth About Bum Marketing

One of the hottest marketing trends right now is something called "Bum Marketing."

Some guy named Travis Sago created the phrase Bum Marketing when he noticed that most of his best click-thru conversions came from extremely specialized keyword phrases and searches which have relatively low competition.

According to Sago, it was his wife Jeannie's idea to name his program the "Bum Marketing Method" because she thinks it is so easy to do that they could literally take a bum off the street, take him to the public library and have him earning cash within a week.

Anyway, the concept behind the program is to write articles targeted towards less popular keyword phrases and have those articles get picked up by the search engines. Because the articles would be targeted toward less popular, less competitive keyword phrases, they would have a realistic chance of getting to the top of the search results, due to low competition.

Well folks, I hate to burst your bubble, but there is absolutely nothing new or revolutionary about Bum Marketing.

Bum Marketing is Article Marketing with a different name, nothing more.

So does the method really work?

In a word...yes.

If you write good, quality articles targeted towards less popular, less competitive keyword phrases and allow them to be freely published, your articles become viral, meaning your articles can actually spread like a virus and have the potential to be viewed by thousands of Internet users.

And because search engines love articles, you can expect to get linked to by many high-profile websites, thereby increasing your PR (PageRank) and traffic as well.

There's also another important by-product of article marketing: Credibility.

Other than testimonials from well known experts, writing articles is the quickest way to establish credibility online.

If you write good, quality content, not only will your articles get published regularly, but they will also brand you as an expert in your field, which will instantly enhance your reputation and bottom line tremendously.

Don't know how to write? No problem. Hire an affordable ghostwriter over at elance.com.

There is a caveat to article marketing, however. In order for it to be effective, you have to write lots of quality articles. Quality is the key, because no one wants to read garbage.

Anyway, the more articles you write, the more traffic you'll generate, the more traffic you generate, the more money you'll make.

In closing, I can tell you from personal experience that article marketing is extremely effective, if you treat it seriously. But it is not something to be undertaken, unless you are 100 percent committed to it.