***Top 12 Tips for Marketing with Seminars

The seminar platform is a natural medium capable of reaching many prospects instead of one. The primary reason for conducting seminars is to educate or sell. Whether it be products or services, a seminar leader will want to share their expertise and knowledge.

The meetings that will be best remembered and are the most successful are those that combine a well-executed plan, a smooth functioning event, starts and finishes on time AND adds humour with education in the presentation.

When you follow these proven steps, you will be in a good position to promote and conduct a successful seminar. The dynamics of group presentations is contagious and, if done properly, can influence the immediate purchase of products and/or services.

1. Know Your Business – and have passion for what you do!
2. Find your best audience
3. Determine the primary and secondary purposes for your seminar.
4. Find the best meeting space for yourself!
5. Ask for others to share the costs – sponsors, partnerships, joint seminars!
6. Create great marketing tools – flyers and e-flyers, blogs, newspapers, etc.
7. Design a timed-agenda
8. Practice – practice – practice
9. Control the Front of room set up
10. Prepare for Back-of-room sales
11. Early set up
12. Start and finish on time