Understanding the Basics of Viral Marketing

An idea takes off and spreads like wildfire, through blog posts, facebook comments and tweet streams. In essence, the definition of viral marketing lies in the word “viral”. Just as viruses spread without ceasing and take on a life of their own, the same applies to quality media in the internet marketing arena.

Viral marketing tactics will rely heavily on your ability to create a “buzz” around your business. The media does not necessarily need to include information about your company. It must contain something that will captivate attention or add special value compelling people to share it with others.

Viral Marketing Ideas

Videos represent one of the most popular methods to fuel viral marketing. Internet users love videos and YouTube has succeeded as one of the most admired websites on the internet today. Thousands of people watch and share videos on a daily basis. A viral video should contain a creative idea or story that is unique and captivating. Boring and mundane content will not spread. Include a link to your company website in the description or as part of the video so people familiarize themselves with your website.

Free products will always generate “buzz”. However, if the free product does not offer value it will not spread virally. If you create a beneficial solution to a problem and offer it for free, you will slowly build your brand and a nice following. Include your links and company information to build the association with your business. The same theory applies to company widgets. Produce a free widget pertaining to your business model and make it available for download. Embed links to your website in the code to receive “link love” when a webmaster adds it to their site. Read Google’s terms of service for the proper method to create widgets for your business.

In addition to widgets, offer a free ebook with resale rights attached. Resale rights allow the reader to resell your ebook for a profit. The stipulation requires them to keep your links intact. This is an extremely effective viral method as the incentive to make money will propel marketers to spread the word about your ebook.

Whether you are creating videos, blogs, tweets or ebooks, any type of content has the potential for viral activity. Exercise creativity and innovation, and maybe a little fun into some of your projects and eventually one will catch fire and spread.

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