Use a "Clickable" Blog Title to Get Your Post Read!

Creating a title is one of the most important pieces of writing your blog post. It's necessary to have a catchy, yet quality blog title to attract an audience that will want to read more. If you have a boring blog title, potential readers may think the blog content isn't going to be any more interesting and just move along without clicking on the title.

There are many tactics you can use to create "clickable" blog titles, but here are a few suggestions to think about before you write your next blog post:

Interesting Topic

This is a given when it comes to blogs. People want to read about things they are interested in... whether it be just entertaining or informational (or both, which is best). Do your research and see what's being discussed on the Internet that is related to your niche. Make sure your title captures the topic you will be writing about and never represent the blog content with making up a title that is not even related to what you are writing about. That will turn off a reader right away and they may never return to read more of your blog posts.

Power Words

When writing a blog title, use catchy words that will grab someone's attention right away. Use "power words" that are built around your audience's emotions. Here is a good example a blog title with power words:

A person writes an article about increasing website traffic. Instead of naming the blog, "Steps to Increase Website Traffic," they name it, "3 Simple Steps to Get That Website Traffic Humming." The word "simple" stands out to readers because it could be something that may help them if they feel like increasing traffic may be difficult (emotions) and then the word "humming" is catchy and gets their attention because it was something different (I used a Hummingbird image in the post, also).

Specific Amounts and Names

When you include "how many" issues, ideas, tips, etc. you are writing about seems to get a lot of attention. This also pertains to my blog title I spoke about before because it started the title with "3 Steps" letting the audience know the quantity of steps they will be reading about.

Including the name of a location or person you are talking about is also good to include in the title. This is especially true if that location or person has been a hot topic in the news recently. Of course, make sure the content in the blog itself is about that location or person;).

When using specific amounts and names, do not include them in every blog title you create. Changing up the tactics in your titles will keep readers more interested in what you are writing. If you use the same tactics on each title, your content may start to sound too similar and readers may not think they will be learning anything new and not click on the title. Just mix it up a little and keep their interest.

Keywords

In addition to helping readers know what the topic is about that you are writing about, including keywords can help your search engine rankings. Do not over populate your blog title with keywords, but try to include at least one.

Length

There is a question about how long blog titles should be. The search engines only show a certain number of characters for blog title length, but that does not always matter. As long as your title is relevant to what you are writing about, you should not be too conce
ed with how you would be penalized by the search engines. If it only takes 3-4 words to create your "catchy" blog title, then it should be fine. If it takes 10 words to describe your objective and it's relevant to your blog content, there should be no problem. Just don't over-populate it with keywords as mentioned previously. I have read times that Google doesn't look too kindly on that tactic.

These are just a few things to keep in mind when creating a catchy, yet quality title.