Article

Use a strategic four step system to prioritize projects

Topic: Marketing StrategyBy Fabienne FredricksonPublished Recently added

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Do you have a lot on your plate right now? Maybe you are planning to offer several programs this year, introducing a new package, creating a new home study course, etc. Then new opportunities pop up as you consider working with JV partners, or the media calls, or someone asks you to do a big presentation.

Whew, that’s a lot of stuff to accomplish and keep track of! How can you prioritize so many projects? How do you even decide which projects to focus on, what to let go of and what to do first?

These are good questions to have to find answers for, right?

Personally, I have experienced this pile up in my business from time to time. So, you know me, I created a system to help me when I’m faced with the potential of being overwhelmed.

You want to look at projects and opportunities keeping these four questions in mind:

1. What’s going to bring in the most money?
2. What’s going to make that money in the shortest amount of time?
3. What’s going to make that money with the least amount of effort?
4. What’s going to make that money and have the longest impact going forward for your business?

You can actually put all four together in one sentence:

What’s going to make you the most money, in the shortest amount of time, with the least effort and the longest impact going forward?

When you put each project to this test, and insist that every opportunity has to meet all four criteria in order, that clears things up pretty quickly.

There have been times when “nice-to-do” projects have come across my desk during a period that I felt swamped. Even though I’d love to do it, I need to decide if the project or idea is worth the risk to more important projects. I know I need to stay focused to continue building my business. Putting my opportunities to this test has been amazingly helpful. I know you’ll find this helpful in your own business so you can figure out what to reject, accept, and do first.

Your Client Attraction Assignment

Do you have a huge to-do list that weighs you down? Maybe you have ideas, but you aren’t sure which one to do first? Whatever the case, put each opportunity to this test. Then, be willing to let go of those projects that cannot meet this criteria. That way you know you are making smart choices and your efforts will pay off.

Article author

About the Author

Fabienne Fredrickson is founder of ClientAttraction.com, ranked on the Inc. 500/5000 List of America’s Fastest Growing Private Companies in 2011. ClientAttraction.com is devoted to teaching entrepreneurs around the world how to consistently attract ideal, high-paying clients, put their marketing on autopilot, shift their mindset towards abundance and take a no-excuses approach to creating a highly successful and meaningful business, while working less. Through her workshops, courses, coaching programs, and products, Fabienne shows her students how to go from 5-figures to 6-figures in their business and then from 6-figures to 7-figures, while experiencing freedom and creating an abundant life they love.

To order Fabienne’s FREE Audio CD, “How to Attract All the Clients You Need” by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.clientattraction.com