Using Google Beat for your Small Business Marketing
Written by Karen Scharf, Modern Image Communications
Have you ever heard of the Google Beat? Well if you are a small business who uses the internet for your marketing, now is a great time to learn. The Google Beat is a new YouTube channel that combines information that is of great value to internet marketers all over the world with viral video to produce a short newscast detailing all that is new on Google.
Loading seo etc.the Google Beat's primary focus is to let the business world know what is trending in the Google universe.
The top searches of the moment are highlighted as well as a short segment of news explaining what makes these search terms so valuable and so important. For example, a few months ago a massive recall of salmonella-infected eggs occurred. This of course brought about a huge increase in searches for the term “egg recall list” as well as the term “salmonella”. Someone who makes their life marketing in this sort of industry would know that adding the recall list or an explanation of the salmonella to their website could greatly improve their rankings as well as their traffic during that week.
The Google Beat uses various statistical information sites such as Google Trends and Google Insights to compile data on the week's most popular searches. The information gathered is then presented via an easy to understand news cast that is related to users by a clear and attractive young reporter named Anna. The Google beat appears weekly and is always less than three minutes in length. Despite the short length the information that is provided is invaluable, especially to those small businesses that rely heavily on new internet search terms each week. Professional news bloggers, for example, could benefit greatly from keeping track of this show. You not only benefit from getting a snippet of the hottest news of the previous week but you also get an idea of what search terms were popular and generally still are. This can help you come up with ideas for content and SEO. It is a quick, fun, and easy way to get your information.
So, if you are looking for popular search terms to use in your web content, then the Google beat is a great place to start.
You can keep up with regular broadcasts of the quick news and information show by subscribing to it via YouTube. Since the segments are very short and easy to follow you can keep up with them almost effortlessly.
If you're looking for a great tool to add to your small business marketing plan, be sure to check out The Google Beat today.
Article author
About the Author
Karen Scharf is a small business marketing consultant who helps small business owners attract and retain more clients. Karen coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She offers coaching programs and a Marketing Makeover to turn your ineffective advertising into a profit-pulling system. For more information on improving your marketing strategy visit: http://www.Mode
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