What Makes Social Media Interesting?

Enlighten me about social networking sites. What exactly is it about them that make us want to spend hours and hours on end? I mea
I do get the notion of wanting to get in touch and keep updated with friends. But is that enough a reason for us spending that much time?

I have nothing against social networking sites nor do I have anything against the internet in general. It's just that this is one question that has been plaguing me for quite a long time. There must be something else to it aside from the communication aspect. Because if that were the case, it would have been so easy to log out after we managed to contact that friend and spending 30 minutes tops of browsing. But fact is, we don't. Or at least, most people don't.

I have asked several people this question but their answers are more or less the same: for connection and communicaion. I get that much. But when it comes to the length of time we spend on them, now that I don't get. And even if I ask someone else, I doubt I'd get a varied response.

At the rate that things are going, I am fairly certain that you know of at least one person that is addicted to these social networking sites. These sites seem to possess a hypnotic quality in them. Why else would people be logging in all the time? And if they weren't communicating with people, they would be playing games.

There are many reasons for using the internet including reading news and researching. But if you get bored leaving you wanting to do something without having to leave the house, the internet can help ou with that.

An idea just came to me. People mainly use social networking sites for distraction, right? This actually opens possibilities for business.

After a bit of reading on Social Media Marketing, I learned some about it. The term is defined as the process of gaining website or attention through the usage of social networking sites. It's like TV advertising, only with the sites. But before being able to do that, it is necessary that there first be a Social Media Marketing plan.

Unlike in TV where what the people really want is to watch the show, in social media marketing, the people are using the sites to be distracted. So, they actually welcome these advertisements making them more susceptible to advertising techniques. A good way to promote your products and services, don't you think?