What Makes You Special?

We are all unique, we are all special, but do we act that way when we are talking about our business?

What are you doing to differentiate yourself from the other people in your expertise or field? How do you stand out from the other coaches, speakers, practitioners, healers, counselors, and other business owners? Remember, in a field of grey, a splash of color really stands out!

So what are we talking about here, how do you stand out from the crowd? In traditional marketing terms it's called a "USP" or "Unique Selling Proposition" - in Authentic Marketing we prefer to think of it as what makes YOU special.

As you begin to articulate what makes you special and what makes you different, several things begin to happen - you immediately stand out from the crowd, you are no longer in direct competition with the other people in your field, your confidence begins to grow and you begin to position yourself as an expert.

Assignment

Take out some paper and take some time to answer the following questions:

• What makes me (my product or my service) special?
• What do I do differently than anyone else in my field?
• What do I offer that no one else does?
• Why should someone work with me as opposed to anyone else?
• What are my unique strengths and gifts?
• What are the benefits I can promise (and deliver on)?

Once you have created a list of what makes you special, begin to cull it down. Put yourself in your potential client's shoes and ask yourself what really stands out. What's really special. Be a tough grader.

Once you have a solid list you can begin using it to differentiate yourself as you are speaking to potential clients and in all your marketing materials.

If you want a proven step-by-step formula to not only get clear about what makes you special and speaking in your clients language, but to also get crystal clear about your message, we recommend our "Your Quick Niche" System. It simply, yet profoundly takes you through the steps of uncovering your ideal client AND most importantly how to speak to them so they can see you, and your service, as the perfect solution to their problem. You can get it at http://www.yourquickniche.com.