Why A Newsletter Is Good For Your Healing Business

“I felt it shelter to speak to you.” ~Emily Dickinso

I love that quote. It makes me think of times when I’m really frustrated or struggling with something, and I talk to the exact right person to help me.

Not only am I happy that I find a solution to my struggle – but it feels so wonderful to rest in the knowledge and expertise of someone else.

That’s how people feel when they meet you and your business and they understand that you can provide exactly the help that they’re looking for. They feel shelter in your knowledge.

A newsletter can help you build shelters for lots of people that want to get to know you and your business better.

Newsletters – either print or e-zines – can help you develop and maintain relationships with people that want to continue to get to know your business.

Let’s say someone comes to your web site, and they love what you do and what you have to say. But, they aren’t ready to purchase from you yet.

Or, let’s say you meet someone at an event, and they are really interested in what you do – but they aren’t ready to make a purchasing decision right then and there.

If you have a newsletter that they can subscribe to, you’ll be able to stay in touch with them. And deeper than that, they’ll be able to get to know you, how you work, and what your all about.

A newsletter serves more purpose than just being a vehicle for your upcoming workshops and services. A newsletter is the perfect way to help you make a strong, deep connection with your potential clients. By staying in front of your audience regularly, they get to know you, and they get to have a small sampling of how you work.

The people that say they want your newsletter are telling you that they want more of you – they want to hear from you regularly, because they’re interested in how you can serve them. And, they want to deepen the connection with you.

You may be worried that a newsletter is hard to maintain. It's not!

The truth is, your newsletter can be exactly what you want it to be – exactly what fits into your life, your schedule and your business.

1. Include a personal touch – like the Note from Jenn above, adding something personal allows your subscribers to connect with you on a deeper level. They see things they may have in common with you aside from your business. They get to know the you outside of your office.

2. Provide something valuable – people love to have tid-bits of information that will help them in their lives. Give your readers handy tips, write articles, give recipes – whatever your potential clients think is valuable is fair game for your newsletter. Just remember to keep it simple so you don’t overwhelm them.

3. Tell us what ya got – make sure to include information about how you can serve your clients. Again, they’ve subscribed to your newsletter because they’re interested in how you can serve them. Definitely include information about your services and products.

By providing value to your potential clients, and giving them a taste of who you are, you will be the natural choice for them when they need to schedule a session or purchase a product!