Why Buy The Cow...?

Remember that expression? “Why buy the cow, when you can get the milk for free”. Well, we women know what are mother’s were referring to. (It was a silly expression but I found myself using it during some of my private clients' sessions to really drive home a point)

This expression also applies in business. I’ve talked to so many entrepreneurs who give away everything without a thought until they get mad because they’re not making more money.

Here’s some examples of what they do:

1) Overextend sessions because the client still hasn’t resolved an issue (a 60 minute session turns into 90 minutes…then 2 hours…) Then their schedule for the day gets all messed up and they don’t accomplish what they had planned on.
2) Fire hose their clients which results in their clients becoming overwhelmed and confused (but the entrepreneurs thinks they’re doing a good thing giving away so much information).
3) Give more than what’s included in the program or course because they think the client expects it (and won’t like them if they don’t). This one is a doozy because now the entrepreneur is becoming a “mind reader” of what they think their client wants. That’s just looking for trouble.
4) Offer your private cell phone number/email address and tell the client/customer to call you “anytime”.
There are lots more examples but I think you get the idea.
If you’re willing to give away so much, there’s no need for the client/customer to invest more deeply with you. Why should they? You’re giving it away!

It’s time for moderation and setting boundaries. Yikes! That’s so difficult for so many entrepreneurs to do. However, if you don’t do this, eventually, here’s what’s going to happen:

1) People are going to expect you to give endlessly
2) You’ll have less free time, as you’ll basically be on call for your clients.
3) Your family and friends will get annoyed as you’re always working
4) You’re get resentful of the demands and become stressed out
5) You’ll be making a lot less money than you couldr
Here’s an assignment to get you going to start to change. Make a list of 3 rules that are now your business boundaries.
Here are a few examples:
1) I have time off during the weekends and holidays (I don’t work holidays or weekends)
2) I only have exceptional people on my team who support me and do terrific, detailed oriented work (if they don't - they're off the team)
3) I only respond to client emails/phone calls during work hours (not during family/personal time)

Now it’s your turn….what will you start with?
1)...
2)...
3)...

For some of you this will be easy…but for some of you, this will be hard because you don’t want to “turn away business” or make people “mad”. I get that but I also know how to help you move past that so you can start to create a business lifestyle that you love. Want to learn how? Join me for my Brand New Complimentary Call: http://www.KateBeeders.com/financialfreedom