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Why Marketing Matters

Topic: Business OpportunitiesBy Kristen Birmingham, MS MFTPublished Recently added

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Do you know the worst network marketing system ever?

Well let me tell you now. It is when you start up with a home business, fully position yourself, so your sponsor gets their cut, then your sponsor pumps you up with all the income potential and life changing testimonials . . .

You are told to print out cold call scripts, buy some leads and they will be in touch with you soon.

You take the direction of your sponsor, do what you were told, call 250 people who tell you they have no money and basically are looking for a winning lottery ticket, spend a ton of money and...

When you finally hear back from your sponsor, you are told not to give up, listen to some live training calls and buy more leads.

Easy for them to say!

This is the worst system ever. But, it is also the system that most network marketing companies utilize.

We know it is not working, yet it is duplicatable...sure, duplicatable for someone else to get let down. This system makes you feel like a failure and leaves you searching for the magic marketing strategy. You figure if all those leaders are making tons of money, you must be doing something wrong. Does this sound familiar? If you have ever been involved in MLM or network marketing, you may have first-hand experience with what I am talking about.

Spending more money than you have before you make any money in your business will not make you successful in the long run. If you spend money on buying leads which ultimately reject you, then the outcome with be feeling heartbroken and broke.

Want to know the path of least resistance?

Having a system that consistently supports the sponsor and "newbie" works the best. Why? Because it keeps the sponsor focused on assisting new members to make money in their business.

Who wants to "buy" people looking for an easy way out of their un-satisfying situation? Who wants to cold call all day long? Not me! I prefer a system that provides the information to people that are seriously looking for the information.

We all know how to make decisions for ourselves, so why not let potential business partners make the decision for themselves? My system is set up just that way. Sure it is duplicatable. It also provides the detailed information about the income opportunity for those who are serious about it. It automatically weeds out the tire kickers and funnels the qualified people to YOU!

Once the serious person gets ALL of the details around the business opportunity, they make the decision, you get paid, then you talk with them.

How would that be to get paid BEFORE you talk to the lead? Once they are on board, join your team, then you work together in a joint effort to generate income for both parties!

To Your Success,nn

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About the Author

Kristen Birmingham is a Marriage & Family Therapist, Addictions Counselor, Author and Leader in the Network Marketing field. She resides in Connecticut with her husband and three children. After spending 15 years working her trade in the private non-profit setting, Kristen enlisted her entrepreneurial spirit and is now the owner of two multi-million dollar home-based businesses. She is focused on assisting others attain their desire for success, both personally and financially. Her primary ambition is spending her time with her family, raising her children and giving back to her community.