Why People Do Not Start a Business Today...Reason #3…Security

Continuing to explore the challenges holding people back from launching their own business takes us to the topic of security. We want to know it will be okay, we will be safe and taken care of so we cling onto the JOB (J=Just, O=Over, B=Broke) hoping it will provide our security needs.

However, today this may be a false sense of security with companies that have been around forever shutting their doors, relocating to a new state or cutting back staff. We are offered no guarantees in today’s job market and in many instances we do not know if tomorrow holds the promise of a paycheck. I have spoken to numerous people that are living the “what if”, the unknown of their security and waiting to see what happens.

As Robert Kiyosaki stated in his book “Rich Dad, Poor Dad”, by continuing to work for corporate America all we do is provide wealth for the corporations, we are given no guarantee that our retirement is secure. Basically if we rely on corporate America to continue to be our source of income for our families all we will do is make them richer.

Let’s look further back in our history at the founding of America, were we founded by large corporations & foreign companies, NO! America was founded by entrepreneurs like you and I. According to Gerald Gunderson’s study entitled The Founding Entrepreneurs: America’s Prosperity, “While it is not difficult to understand that entrepreneurs have created many improvements in the course of American history, it can be surprising to learn that they actually "founded" the U.S. economy”. Perhaps America is going back to the day when the entrepreneur and small business generated the growth and profitability in our Nation.

As an entrepreneur you have the freedom and capability to make the changes necessary for growth eliminating the bureaucratic red tape encountered in the corporate setting. Your success or failure depends on you not a supervisor or company that is only looking out for themselves. You create your security because you will never fire or lay yourself off, you will fire yourself up and find new innovative ways to grow your dreams.

So if we look at the reality of today, there is no security in a job. A job gives one a false sense of security for the moment, when that moment is gone then what. Be proactive and start planning today for your security and future.