Why should your digital agency focus on social media

Every digital agency UK talks about social media but with little true understanding of human nature
UK digital agency

Every London digital agency worth more than a handful of pixels will emphasise the benefits of social media to its clients. Of course, the leading contenders are out there for all to see such as Facebook and Twitter but there is much more to social media than spouting 140 characters and spaces to so called followers. For example, companies create viral videos that attract hits on You Tube and are then embedded in various interested parties’ websites around the world. Often the content of the video has little if anything to do with products of the organisation that created it but advertising links located within the video or on the You Tube web page may well lure customers to the originator’s website.

To give an example of how social media can make or break a company or organisation: a renowned department store decided to use Twitter as a means of promoting their products. It’s always a good idea to promote your goods but this particular store placed the famous hash symbol in front of non-related topics so that Twitter users would be lured to the store’s Twitter page and if interested in the product, click a link straight to the department store’s website. Within a week, Twitter users were so outraged by the blatant commercialism of the store that the department store had to issue a grovelling apology and promise never to hash mark random trends again just to attract customers. A few weeks ago, the department store finally closed for business after more than forty years trading. In other words, it’s important to use social media wisely or the beast can turn round and bite you.

If you work with a leading UK digital agency, you will be guided into best practice when it comes to social media. Bogging and search engine optimisation including key words and phrases can play their part but they need to be handled with skill. There are sites where blogs are welcome and they can in turn attract people through link building to your own company website. Over the last year or two, social networking sites including online dating are now feeding back information to people’s mobile devices creating more opportunities for targeted advertising through social media websites.

Blogs and articles that provide useful or offer genuinely interesting news or information will feed people to your pages on Twitter or Facebook or You Tube from where specifically posted Ads can take them to the relevant pages within your website. For example, this article is not a “how to use social networking” blog as that is far too fluid a subject to write in full here; but it is an article that urges anyone who wishes to expand their business or even to stand still to take on board the services of a digital agency London based, so that social networking opportunities can be utilised to their optimum.

Of course, as with all marketing, publicity can work against organisations such as hotels when they find that poor reviews go viral from one holiday review website to another. On those occasions, hotels usually fight back by imploring guests to leave good reviews; however, one bad comment can still do an awful lot of harm. The best advice is to seek the services of an expert agency that has considerable experience with online marketing and social media – it could give your company the marketing oomph it needs.

For more than eight years, goBE Digital (http://www.gobedigital.com/) has been developing long-term relationships with clients in start-ups, SMEs, charitable trusts, real estate businesses, large internet brands, ecommerce websites and portals, and various membership organisations. We help our clients to create effective branding that achieves top search engine rankings through the employment of the latest technological techniques and innovations.

To date, goBE Digital has developed over 500 Web projects and achieved 1,000+ keyword Google 1# page rankings for our clients. We are specialists in eCommerce, Internet Marketing, Technology, including software development, and Content Management. GoBE Digital is user friendly and business focussed, so please get in touch and let’s talk http://www.gobedigital.com/.