Adon Rigg

Adon Rigg is CEO of Insightful Selling Solutions and author of the new book, Insightful Selling. Adon helps sales professionals and business owners create value for their customers by impacting their bottom-line results. For a free copy of Adon’s special report, The Secret Language of B2B Selling, visit his site.

Adon is a graduate of the University of British Columbia Sales and Marketing program, and has received the CME and CSE designations for distinction in Sales and Marketing management. He has represented the province of British Columbia at the Canadian Association of Public Speakers Rising Stars Contest, and his S.A.L.E.S. Formula™ Program has been incorporated into the Business Certification Program at the University of the Fraser Valley in British Columbia, Canada.

Adon's philosophy is that no matter who you're selling to, from the CEO to the entry-level purchaser, all buyers are either directly or indirectly responsible for their Company's bottom line. He believes that the key to success is to learn how not to simply sell product, but to create value by impacting bottom-line results.